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Jaguar Land Rover might buy another luxury brand that it doesn't need

It seems that Jaguar Land Rover may be getting bigger in the near future. According to Bloomberg, the company is looking at acquiring some tech companies, and possibly yet another luxury car brand, provided that it fits with the current lineup of cars. On the surface, this makes some sense since Bloomberg reports that a whopping 78 percent of Tata Motors' revenue comes from luxury brands. And of course, any kind of tech acquisition could be useful considering the rapid development of electric and autonomous vehicles. But dig a little deeper, and a possible luxury brand acquisition just doesn't make sense for Jaguar Land Rover. The main reason for this is that the Jaguar and Land Rover brands have the luxury market thoroughly covered. Both brands offer full luxury lines from entry-level to high-end ( Discovery Sport to Range Rover on the Land Rover side, and XE to XJ on the Jaguar side). They also cater to every kind of luxury, from sporty vehicles such as the F-Type and SVR Land Rovers, to cushy luxury machines such as the XJ and Range Rover. So whether the company is competing with BMW or Mercedes, Jaguar and Land Rover have the bases covered. There aren't any other typical luxury brands that would actually add anything to the current lineup. In fact, adding another conventional luxury brand could actually result in the new brand poaching existing Jaguar and Land Rover buyers, rather than picking up new ones. What would make more sense for Jaguar Land Rover would be to pick up either a more mainstream brand, or an ultra-luxury marque. Neither Jaguar nor Land Rover has something that competes directly with the likes of Ford or Toyota in the mainstream game, or Rolls-Royce or Bentley at the top of the luxury heap. Picking up a brand in one of these segments would allow JLR and Tata Motors to actually expand offerings and pick up more sales, rather than having an internal competitor. What path would be ideal? Probably going even farther upmarket. Supercar makers and ultra-luxury brands continue to sell well, and there's the potential for significant profit by layering on features and content to existing platforms. Perhaps the best possibility for a high-end complement to Jaguar Land Rover would be Aston Martin. Not only does it have a strong reputation and line-up, it also could handle both supercars and luxury sedans, thanks to its Lagonda sub brand. Of course it would require Aston Martin to be receptive to a purchase.

New Jaguar F-Type to launch — maybe literally — with Hot Wheels' help

An updated and redesigned Jaguar F-Type is going to be revealed Dec. 2, which is less than a week away at this point. The info comes to us via a tweet from Jaguar, teasing out the reveal with a video. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Update: For a split second, the new F-Type appears to be flashed up onto the screen. We screenshot the video and pasted the photo down below. The side profile is similar to the previous F-Type, which comes as no surprise to us after seeing the spy shots. We can see the red LED taillight and a hint of the headlight design from the photo, too. The most intriguing part of this tweet is at the end, where Jaguar says it’s going to reveal the F-Type in partnership with Hot Wheels. Jaguar and Hot Wheels are not the most obvious of pairings at first, but both have a penchant for theatrics and stunts. Jaguar launched the tiny E-Pace with a barrel roll, completing a 270-degree corkscrew jump and launching it through 50 feet of open air. Nobody was expecting that. WeÂ’re not sure what to expect from the F-Type launch event, but the teaser video shows a Hot Wheels track with a loop. Will Jaguar try and top themselves? WeÂ’re not sure, but itÂ’s worth a watch on Dec. 2 to find out. As for what the actual car will be like, weÂ’ve seen several sets of spy shots (above). The most recent set places the Jaguar on the Nurburgring for track testing. Jaguar hasnÂ’t messed with the F-TypeÂ’s design much since it launched earlier this decade, but thatÂ’s no complaint. Even today, the F-Type is one of the best looking sports cars on sale. And even though Ian Callum isnÂ’t around anymore, weÂ’re sure he had a hand in this redesign. Expect a new interior, updated powertrains and more performance from the F-Type in its updated form next week. 

Watch a Jaguar tow a man on skis to 117 mph

Jaguar wagons are fun. Skiing is fun. Combine the two, and you get the above, which looks extra fun. Apparently there is a Guinness world record for top speed skiing while being towed by a vehicle. According to the video, that record was just under 70 mph. While we're not experts on high-speed skiing, that actually seems a little low, and so did Jaguar and Olympic skier Graham Bell. So Jaguar and Bell went to an undisclosed location in the Arctic Circle to break the record. Jaguar brought along an XF S Sportbrake, a 380-horsepower wagon that is now available in America (yay!). They hooked up a line to the back, Bell suited up, held on, and rode along to a final speed of about 117 mph, a full 47 mph faster than the last record. Frankly, we found this to be a pretty cool activity (no pun intended). We think maybe it should be considered for a new Olympic sport. Sure would be better than ice dancing. It could look something like the Bonneville Speed Week, with a big multi-mile stretch of snow to be towed along. Think about it, International Olympic Committee, you still have time before the 2018 Winter Olympics. Related Video: Image Credit: Jaguar Jaguar Wagon Luxury Videos jaguar xf sportbrake skiing