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Watch the trailer for Jaguar's short film staring the F-Type and Damian Lewis

Jaguar continues to think well outside of the box when it comes to marketing it's new F-Type, now furthering plans for a short film which highlights the sexy roadster. Desire, featuring Damian Lewis (star of the hit series Homeland), Jordi Mollà (unforgettable in Bad Boys II) and Shannyn Sossamon (that girl you had a crush on for like a month in 2002 after you rented A Knight's Tale), Jaguar is clearly pulling out all the stops for this one. Well, nearly all the stops anyway ­- the "Ridley Scott Associates" billing isn't quite the same has having the man himself, if we're splitting hairs.
The short video below is still just a trailer for Desire - the full film will make its debut sometime in April, we're told. The sketched out plotlines tell us that Lewis' character Clark, "...delivers cars for a living, running into trouble after a chance encounter with a mysterious, young woman (Sossamon) in the middle of a lawless desert." The car looks good, at any rate.
Call us crazy, but the Desire trailer feels an awful lot like a spoof on the cool-but-overly-serious short films that BMW has done in this vein, already. Maybe we're just being cynical? Tell us what you think in comments after watching the clip.

David Brown Automotive launches old-is-new-again Speedback [w/video]

Back in January, we reported on a new British coachbuilder called David Brown Automotive. In February, the startup released the first details and images of its inaugural project, and now it has revealed the finished product.
It's called Speedback, and it's based on the Jaguar XKR. But while it's built on a modern chassis (relatively, anyway - the XK arrived in 2006 and is soon to be discontinued), it's been rebodied to look like a classic British GT. That means that, while it may look like a classic Aston Martin, it's got a thoroughly modern 5.0-liter supercharged V8 under the hood with over 500 horsepower on tap.
Otherwise, little in the way of details have been disclosed - including what you can bet will be an astronomic price that tends to come with these sorts of coachbuilt customs. But the important parts are what you can see, and that means the finest British craftsmanship inside and out. Whether you like the particular style or not, of course, is entirely a matter of taste.

Jaguar's famed design director Ian Callum is quitting

Jaguar's director of design Ian Callum is officially stepping down. Callum has been with the company for over 20 years, leading numerous important and legendary designs. To name a few, Callum is responsible for recent cars like the Jaguar F-Type, XF and I-Pace. He also designed the C-X75, which was a concept hypercar that Jaguar absolutely should have made. "I have had an incredible career at Jaguar," Callum says. "One of my biggest highlights was creating XF because it represented the beginning of a new era moving Jaguar from tradition to contemporary design — it was a significant turning point in our story." Callum also says he isn't done designing cars — he's even going to continue to act as a consultant for Jaguar after his departure. It's unclear what his main project will be after he leaves in July, but he's left the door open for himself. "I came into this role with a mission to take Jaguar design back to where it deserved to be. It has taken 20 years, but I believe I have achieved what I set out to do. Given the strength of both our products and the design team I feel that now is the right time to move on, both personally and professionally, and explore other design projects," Callum says. In addition to slick sports cars and sultry sedans, Callum is also responsible for leading Jaguar into the era of SUVs and crossovers. He headed up the design for the F-Pace and E-Pace. We found both of those to be some of the better looking crossovers on sale today, so props to Callum for finding and implementing the Jaguar style in the inherently unstylish crossover format. Callum has designed plenty of great cars outside of Jaguar, too. A few examples include the Aston Martin DB7, DB9, Vanquish and Ford Escort Cosworth. Our big question is, what's next for Callum? Whatever car he decides to design is probably going to look the business, so we're excited for any projects he gets involved in after Jaguar. Taking his place at Jaguar is current creative design director Julian Thomson. He's been with the company since 2000, and has previously worked with Ford, Lotus and Volkswagen.