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Jaguar Land Rover is going to call itself 'JLR' and spin off brands

Embracing the current popular philosophy that less is more, the executives at Jaguar Land Rover plan to officially rename their company “JLR” and to create a new “house of brands” that will emphasize name equity and refocus its vehicle offerings. In simple terms, the British-based, India-owned company will split into four separate brands: Range Rover, Discovery, Defender and Jaguar. While this shift may appear to be essentially a function of marketing and dealership bookkeeping, the over-arching reason is to give some of the brands more visibility. Details of the plan, which would reconfigure showrooms in Britain into discrete brand footprints, were discussed this week at a presentation by JLR CEO Adrian Mardell. “The reality is Range Rover is a brand and so is Defender,’” said creative officer Gerry McGovern. “Customers say they own a Range Rover. In luxury, you need absolute clarity. Land Rover Range Rover SV Autobiography doesnÂ’t give it. We love Land Rover, but there isn't as much equity as Range Rover, and Defender is increasing massively.”  Underlying the effort is plans to reinvent Jaguar as an electric-only luxury brand, Mardell said that this was “unfinished business” for him since he joined Jaguar 32 years ago. “The Jaguar of 32 years ago is where weÂ’re going back to and the right place for us to be." He further acknowledged that JLR had been “quiet” recently in the face of semiconductor chip shortages, but allowed that that situation was easing at his company.

GM, Audi, Jaguar halt Russian sales amidst ruble's collapse

The value of Russia's ruble currency has sunk like a stone tossed in the Volga for much of the year, losing over 40 percent of its worth since June. The change is having bizarre effects on the auto industry there and leaving some automakers scrambling to adjust. According to Bloomberg, Russians are buying up luxury goods including automobiles at the moment to have a physical investment in case the ruble sinks further. However, with the money worth so little, the companies aren't making much from these transactions. Things are so dire that several automakers are temporarily ending deliveries until the situation stabilizes. According to Bloomberg, General Motors stopped sales on December 16 with no set date to start again. Audi did the same thing but with the intention to resume once it has adjusted model pricing. Jaguar Land Rover terminated business until December 19 to see how things changed. Toyota is increasing its pricing, as well, but keeping business open at the same time. Some automakers have subtly been reacting to the slumping Russian auto market all year. The moves have included Volkswagen cutting production by 30,000 units from its factory in Kaluga. Ford also got rid of 950 workers from two plants due to low demand. Some analysts have even speculated that the contracting industry and possibility of lower import duties into the country could cause companies to end their manufacturing in Russia completely.

2021 Jaguar E-Pace spied on the Nurburgring hiding its styling changes

We just spied a Jaguar E-Pace lapping the Nurburgring covered in camouflage from front to back. Jaguar released the first E-Pace as a 2018 model year, so we’re fast approaching what will be the modelÂ’s first light refresh. Things donÂ’t appear to be drastically changing from an exterior design perspective. The same shapes, cutouts and vents are all visible on the rear fascia and hatch. Even the slick taillights look largely the same as the E-Pace thatÂ’s on sale now. If thereÂ’s going to be some change in this crossover, we suspect itÂ’ll be up front where the coverings change from skin-tight camo print to pieces of fabric that completely disguise whatÂ’s underneath. Two cutouts in the fabric are visible on the side air intakes, presumably allowing air to pass through to keep the E-PaceÂ’s vitals cool on the Nurburgring. Possible changes include a new grille and front bumper design, most likely mimicking the lightly massaged F-Pace front end design. Seeing that Jaguar spent most of its time upgrading the F-PaceÂ’s interior, thereÂ’s a good chance Jaguar is doing the same with the E-Pace. ItÂ’s definitely the area that requires the most attention, especially now that the F-PaceÂ’s interior is so handsome. WeÂ’d love to see Jaguar put as much tech and style into its small crossover, and this is its chance to do that. Powertrain options shouldnÂ’t depart much from what you can buy now. ThereÂ’s a P250 packing a 2.0-liter turbocharged four-cylinder thatÂ’s good for 246 horsepower. The upgrade is the P300 with a more potent four-cylinder, raising output to 296 horsepower. Seeing as the recently redesigned Evoque still has no engine more powerful than the E-Pace, the Jag will likely carry over these power units, as well. If anything, the E-Pace will gain a mild-hybrid powertrain option, which could be what Jaguar is stress testing on the Nurburgring right here. Jaguar still hasnÂ’t announced the 2021 E-Pace, so this model could be the refresh. If theyÂ’re not as far along as we guess, itÂ’ll certainly end up being the 2022 E-Pace. Either way, an improved E-Pace isnÂ’t that far out.