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Could Jaguar become an EV-only brand?

Just yesterday we wrote about the Heisenbergian uncertainty surrounding the future of the Jaguar F-Type. A new report in Autocar prompts us to consider extending that ambiguity to the entire Jaguar brand. The UK magazine reports the automaker's product planners have devised a ten-year plan to switch to a pure EV lineup of cars and crossovers. According to Autocar's sources this is a planning exercise and doesn't have the green light, but it's "fairly advanced" and has adherents inside the company. The first shot fired would be an all-electric XJ replacement. That sedan, a "no-holds-barred luxury car" to challenge the Tesla Model S and Porsche Taycan, would provide emissions-free motoring before the Mercedes-Benz S-Class and BMW 7 Series come with their EV propositions. Around 2023, an EV crossover a touch larger than the full-sized Audi E-tron would replace both the XF and XE sedans. Two years later, a new mid-sized I-Pace would debut as both the F-Pace and E-Pace fade out. And two years after that, around 2027, the J-Pace luxury crossover would sigh its last ICE gasp. And what about the F-Type? The report says "with no replacement for F-Type in the works," an electric sports car "is also a possibility." There's no mention of the XK revival. Right now, Jaguar sells seven models - four sedans and three crossovers. As the Autocar article's written, come 2027 Jaguar would have an electric XJ sedan, a full-sized EV crossover, the I-Pace, and perhaps an electric sports car. That's a brave new world - one we're not sure Jaguar dealers could survive in. Problem is that Jaguar and its dealers are having plenty of problems now. Chinese-market volatility, the cloud around diesels, and Brexit uncertainty have contributed to a sales slump so dire that Jaguar's Castle Bromwich plant is going to a three-day week for the rest of the year. The sales flu has spread to Land Rover, too, the brand's Solihull plant closing for two weeks to realign dealer inventory. Considering all that, and with no easy relief in sight, the product planners are apparently debating whether a new, traditional three-model sedan range is worth the investment. The upside of going all-electric is said to be higher sales, with internal estimates supposing 300,000 units annually. Last year Jaguar sold 178,500 units. The marque could rake in larger profit margins on those sales, too, thanks to premium buyers being ready to shell out big ducats for EVs.

Junkyard Gem: 1995 Jaguar XJR

It's not too difficult to find discarded examples of the supercharged-V8-powered Jaguar XJR of the X308 generation, but the earlier X300-based XJR with its blown straight-six is a much more elusive Junkyard Gem. Here's one that just turned up in a Denver self-service knacker's yard. For many years, the Denver Pick Your Part was a funky, muddy operation on an industrial stretch of Federal Boulevard. I bought a lot of parts for various projects and documented dozens of discarded vehicles for this series there. On April first, LKQ moved that operation to a brand-new location a half-mile away and I showed up early to experience the grand opening. I'll miss the old Denver Pick Your Part, even with the treacherous footing, but sometimes even junkyards get junked. The new location is set in a vast asphalt parking lot, which should make it easier for shoppers to get around and extract parts. One of the employees drives this seriously cool Scion xB project, so that's a good sign. As I walked the rows, this two-tone Jag caught my attention immediately. What's going on here? The VIN says it's a genuine XJR, complete with supercharged 4.0-liter straight-six rated at 322 horsepower and 378 pound-feet. That beat the 313-horse V12 in the XJ12 that sat next to it in the showrooms. The supercharger is a member of the same Eaton family that was used in the Ford Thunderbird Super Coupe. This makes sense, because Ford had purchased Jaguar in 1989. The U.S.-market X306 XJR was available only with an automatic transmission; a few hundred with five-speed manuals were sold in Europe. The version we got here was good for 14.9-second quarter-mile times and ran 0-60 in 6.6 seconds— not bad for a car that scaled in at 4,215 pounds. The MSRP was a cool $65,000, or about $134,206 in 2024 dollars. The 1995 XJ12 listed at $77,250, which comes to $159,499 after inflation. This generation of XJR was sold here for just the 1995 through 1997 model years, after which it was replaced by the V8 XJR. Just 6,547 were built. This one received a heavy customization at some point, including big SUPERCHARGED badging. The bonnet is covered with faux carbon fiber, which was all the rage during the early Fast & Furious Era. The upholstery has been redone in well-executed two-tone embroidered leather. I knew there had to be some traces of this car online. Sure enough, Mecum auctioned it in Denver back in the summer of 2015.

2016 Jaguar XF mule spied in Germany

From our best guess, the Jaguar test mule shown in these spy shots could very well be our first glimpse at the next-generation Jaguar XF, due out around the 2016 model year. The current XF has been around for five years already (launched in 2008), and this mule is likely testing powertrain or chassis components for a new version of the midsize Jaguar sedan.
With what seems to be a stretched wheelbase and wider track, this is almost certainly not a mule for the 3 Series-fighting Jaguar XS. That being said, though, there is also the outside chance that this could be a mule for other future Jaguar Land Rover products including a production version of the Jaguar C-X17 crossover or the Jaguar-based Range Rover Grand Evoque. Only time will tell what these images truly foretell, but if nothing else, it proves that Jaguar is definitely staying busy these days.