2012 Jaguar Xj Supercharged*b&w 1200 Watt Audio*heated/cooled Seats*massage* on 2040-cars

Auto blog

Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

Jaguar says F-Type sales off to flying start

As we noted in our recent first drive, Jaguar's luscious new F-Type roadster is a bit of a tweener in both size and cost, lining up in between rival Porsche's Boxster and 911. That one-for-two-segment strategy is showing early signs of paying off, with Automotive News reporting that half of the car's 2014 production allotment is already sold. We're not talking huge numbers - sports cars in this segment only "have a global annual volume of about 75,000 units and a market share of 0.1 percent," notes Jaguar brand director Adrian Hallmark. Yet the company figures the F-Type will work out to about 15 to 20 percent of its total volume of around 60,000 units.
From where we sit, this is all very encouraging news, but it's way too early to call the F-Type a smash hit. The sports car segment is known for its fickleness and its front-loaded sales curve, so the real measure of success will be how it fares over the next few years after early adopters get their cars. Jaguar will have to work to keep the F-Type fresh with new variants, and we hear it's prepared to do just that. The British luxury marque hasn't confirmed a hardtop coupe variant yet, but patent images and spy shots suggest one is on the way shortly, and it ought to extend the model's appeal greatly. A four-cylinder option and a manual transmission have also been rumored, and presumably Jaguar will eventually launch higher-performance R and R-S variants as it has done with various model lines, including its other sporty two door, the XK grand tourer.

2021 Jaguar XF gets new interior, down to four-cylinder engines and sedan body style

Just like the F-Pace, the 2021 Jaguar XF luxury sedan is getting a light refresh for the new model year. Unlike the F-Pace, the XF's new features are mostly limited to interior and exterior design. And it also loses an engine and body style option. From the outside, not much has changed with the XF. It has a fresh grille, new LED headlights and taillights, and fender vents with the "Leaper" Jaguar logo. It's inside where things have really changed. A completely new dashboard design has been added, which looks a lot like the F-Pace's. It has a full-width air vent motif at the top, and below it are panels with nice stitching and either open-pore or aluminum trim. Whether all this also includes a much-needed improvement in materials quality won't be known until we test one.  The focal point is the new 11.4-inch infotainment system screen made of glass with a magnesium frame. Powering it is the latest Pivi operating system with the capability for over-the-air updates. Jaguar has also added a number of standard features including proximity entry, wireless phone charging, active noise cancellation, a surround-view camera system and a 12-speaker Meridian sound system. While some new features have been added, Jaguar has also removed some options. The XF is now only available with four-cylinder engines, as the supercharged V6 has been discontinued with no direct successor. The base engine is the turbocharged 2.0-liter four-cylinder making 246 horsepower and 269 pound-feet of torque. It's available with either rear-wheel drive or all-wheel drive. A version of this engine making 296 horsepower and 295 pound-feet of torque is optional, and it comes only with all-wheel drive. The other deletion is that of the Jaguar XF Sportbrake wagon, news first reported by CNET Roadshow, and then confirmed by Jaguar. This comes just as two new luxury wagons of its size have been introduced to the market: the Audi A6 Allroad and Mercedes-Benz E-Class All-Terrain. However, like the Volvo V90 Cross Country, they're of the mildly lifted and body-cladded wagon sub-segment, which the XF Sportbrake most definitely was not. The surviving un-cladded, un-lifted wagons in this segment are now the regular E-Class and V90, but the latter can only be special ordered in the United States.  The XF will go on sale around January. It should also be priced similarly to the current XF, which starts at $52,250. Update: Jaguar confirmed that the XF Sportbrake has been discontinued for the U.S.