2011 Jaguar Xj Matte Black By 3m on 2040-cars

Auto blog

Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

2018 Jaguar F-Type gets four-cylinder turbo engine option

At the 2017 New York Auto Show, Jaguar has revealed the final piece of the 2018 F-Type puzzle: a four-cylinder entry-level model. It rounds out an expanded lineup of F-Type variants that have all gotten a bit of a facelift and some additional content for 2018, which we told you about back in January. But the little four-cylinder is definitely the biggest surprise. Underhood is the state-of-the-art 2.0-liter, turbocharged, gasoline-fueled Ingenium engine, which is making its way into several Jaguar-Land Rover products for the first time in the 2018 model year. It has a full suite of contemporary technologies, like a variable-lift electrohydraulic valvetrain that eliminates the need for a traditional throttle, an integrated exhaust manifold, and a dual-scroll turbocharger. You might recall that the Ingenium gas engine is replacing an older 2.0-liter turbo four in the XE, and also will show up in the F-Pace and XF. Add the F-Type to this burgeoning list, and don't expect it to stop there. The Range Rover Velar has also been announced for the US with this engine. In the F-Type, the 2.0T makes 296 horsepower and 295 pound-feet of torque, which is higher than some of the other applications for this engine in the US. There's only one powertrain arrangement for the 2.0T in the US – rear-wheel drive and backed up by an eight-speed automatic – but buyers will be able to choose from a coupe or convertible body style. Jaguar claims the 2018 F-Type will scoot to 60 mph in as little as 5.4 seconds. It's also the lightest F-Type, by a smidgen. The 2.0T coupe weighs 3,360 pounds, which is 95 pounds lighter than the next-lightest coupe, the 3,455-pound, 340-horsepower supercharged V6 coupe equipped with a manual (and 117 pounds lighter than that car with an automatic). There's probably a fuel-economy benefit in EPA testing as well, but Jaguar doesn't have EPA numbers yet, so stay tuned on that. Don't forget that the 400 Sport variant will join the 2.0T on the stand. It's a one-year-only special edition model with a supercharged V6 uprated to 400 hp, but sadly there's no manual version on offer. Related Video: Featured Gallery New York Auto Show Jaguar Convertible Coupe Luxury Performance 2017 new york auto show ingenium

Jay Leno checks out a replica 1937 Jaguar SS100

This 1937 Jaguar SS100 might be fantastic, but it's not an original. It's a replica, but one built to exacting standards and the original design. And it stopped by Jay Leno's Garage for a quick spin. The original was built by SS Cars Ltd, the precursor of the company we know today as Jaguar – and which changed its name and logo after WWII for reasons that shouldn't require explanation. There were only a few hundred of them made between 1936 and 1940, but they remain a popular choice among recreation manufacturers. Many of those replica constructors are based out of the UK, but this particular example is the work of one Jason Len, head of XKs Unlimited out of San Luis Obispo, CA. Len and company will produce a turnkey replica of the pre-war Jag convertible starting at $170,000. Which may seem like an awful lot for a replica, but that price may seem entirely reasonable when you see all the attention that goes in to building one. Watch the video above to see for yourself. Related Video: