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Junkyard Gem: 1984 Jaguar XJ6

The original Jaguar XJ first appeared in American showrooms for the 1969 model year, after an excruciatingly long development process that included a final-innings merger of Jaguar's parent company with a manufacturer of heavy-duty vehicles. And then Jaguar used that same basic platform for various iterations of the XJ until the last V12-engined cars hit the showrooms for 1992. Six-cylinder XJs switched to the new XJ40 platform for 1988, however, which makes today's Junkyard Gem one of the later Series 3 XJ6s to hit our roads. This one was in very nice condition when it arrived in this Denver self-service yard recently, so be prepared for pain if you're an XJ lover (no, not the other kind of XJ). Just over 100,000 miles on the odometer, which is just over 2,700 miles traveled for each year of this luxurious saloon's life on the road. Other than some damage that I'm nearly certain was caused by junkyard shoppers, the interior is just about perfect. Most of the upholstery looks new, the door panels are pristine, and the wood trim isn't cracked. The only obvious flaws are some cracks in the dash pad and a bit of fraying on some leather here and there. Of course, the sun's glare is a little harsher in the Western United States than it is in Coventry, so you must expect some interior damage. It lived in Texas for a while during the early 2000s. There's a University of Wisconsin sticker on the rear window, so this car may have done a few cross-country moves during its life. How much did it cost new? The MSRP was $31,100 for the 1984 XJ6, which comes to about $90,435 in 2022 dollars. I was driving a 1968 Mercury Cyclone that cost $200 in 1984 dollars when this Jag was new, and a new XJ6 seemed about as far out of reach to me as an intergalactic starship (though beater early-1970s XJ6s were well within my price range— if not my wrenching skill-set— at the time). Anyone who has heard "Dead Man's Curve" knows that you just don't mess with the curves on Sunset Boulevard or with a Jaguar straight-six (the XJ was in the early stages of development when the song came out, so the narrator of the classic teen-tragedy song wrecks his Sting Ray while racing an XKE). This one displaces 4.2 liters and made 176 horsepower when new. The V12-powered XJ-S coupe had 262 horses, but cost $34,700 ($100,900 today).

Watch the trailer for Jaguar's short film staring the F-Type and Damian Lewis

Jaguar continues to think well outside of the box when it comes to marketing it's new F-Type, now furthering plans for a short film which highlights the sexy roadster. Desire, featuring Damian Lewis (star of the hit series Homeland), Jordi Mollà (unforgettable in Bad Boys II) and Shannyn Sossamon (that girl you had a crush on for like a month in 2002 after you rented A Knight's Tale), Jaguar is clearly pulling out all the stops for this one. Well, nearly all the stops anyway ­- the "Ridley Scott Associates" billing isn't quite the same has having the man himself, if we're splitting hairs.
The short video below is still just a trailer for Desire - the full film will make its debut sometime in April, we're told. The sketched out plotlines tell us that Lewis' character Clark, "...delivers cars for a living, running into trouble after a chance encounter with a mysterious, young woman (Sossamon) in the middle of a lawless desert." The car looks good, at any rate.
Call us crazy, but the Desire trailer feels an awful lot like a spoof on the cool-but-overly-serious short films that BMW has done in this vein, already. Maybe we're just being cynical? Tell us what you think in comments after watching the clip.

Jaguar Land Rover rescues British off-road tuner Bowler

Jaguar Land Rover's Special Vehicles Operation (SVO) rescued British off-road tuner Bowler from an uncertain fate. The firm has worked with Land Rover in the past, but it has always been independent. While JLR isn't in an ideal position to make acquisitions, and its recent financial troubles are well documented, Bowler was on the brink of shutting down. The small, 34-year old company had entered administration, and the 26 people it employed risked losing their jobs. Monetary details haven't been released, meaning we don't know how much Bowler was worth, but the firm pointed out it's now fully owned by SVO. It joins SV, Vehicle Personalization, and Classic as the division's fourth pillar. It's too early to tell precisely where Bowler will fit in the JLR latticework, because the initial focus will be on stabilizing the company. It will remain based in Belper, England, and every member of its full-time staff has been offered a position as a JLR employee. Bowler made a name for itself by turning the original Defender into a rally car, and Land Rover said the expertise it acquired during decades of racing is highly sought after, so that's a hint we'll see more hardcore models developed jointly by the two companies sooner or later. The new Defender would lend itself well to the Bowler treatment. The Bowler name could replace the SVX nameplate used on the stillborn, V8-powered Discovery, for example. The tuner's focus on off-pavement performance means we're unlikely to see a Bowler-badged Jaguar, but anything is possible as global demand for SUVs (especially quick ones) continues to rise. What's certain is that, once Bowler is stable, it will grow bigger.