2009 Jaguar Xj Series on 2040-cars

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Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

2024 Jaguar F-Pace makes more style standard equipment

Jaguar has overhauled its F-Pace offer for global markets, moving the rest of the world to the 2024 model year before the end of 2022. For countries that get the F-Pace P400e PHEV, the good news is the lithium-ion battery's been given an extra cell module to increase capacity to 19.2 kWh. That takes pure electric range from 33 miles to 40 miles on the WLTP cycle. Jaguar says this trim accounts for more than 10% of F-Pace sales globally, a healthy tally considering North America accounts for perhaps a third of global sales and Jaguar doesn't offer its flagship PHEV here yet. In countries that favor electrified vehicles like the Netherlands, Jaguar says uptake can reach 98%. The rest of the F-Pace range has been reworked so that every model gets the R-Dynamic trim package, eliminating the base F-Pace and F-Pace S. In full-featured markets, the trim step from bottom to top goes, R-Dynamic S on 19-inch wheels, R-Dynamic SE on 20-inch wheels, R-Dynamic HSE on 21-inch wheels, 400 SPORT and SVR both on 22-inch wheels, plus a choice of six engines. If this change is applied to our market, we'll be left with the F-Pace R-Dynamic S and F-Pace SVR, and two engines. New standard equipment means better spec for some versions, a TFT digital gauge cluster and the Pivi Pro infotainment system part of the purchase price. The infotainment comes with wireless Android Auto and Apple CarPlay, what3words navigation and Alexa integration. The R-Dynamic SE comes with wireless charging, the R-Dynamic HSE now comes with an Ebony Suedecloth headliner standard. If opting for the Black Pack on models that don't come with it, more external bits are drenched in the dark gloss: grille and grille surround, side mirror caps, fender vents, window surrounds, rear valance and rear badges. Detail changes include wheel center caps going monochrome black and silver instead of red and silver, and the R-Dynamic badge going monochrome black and gray instead of red and green. The 2024 F-Pace can be ordered now outside of North America. Jaguar should let us know soon what goodness we'll be getting. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2022 Jaguar F-Pace SVR Design Walk-Around | Autoblog Short Cuts

2014 Jaguar XJL AWD 3.0

A bit of British nobility floods the senses when piloting the 2014 Jaguar XJ. It's an emotional rush, a perception based on physical surroundings that influence the mind in much the same manner that a stein of pilsner tastes best when consumed in a German beer garden and no sand is softer than that found on a warm Caribbean beach. Jaguar has been assembling cars for nearly 100 years, and few automakers are as equally adept at capturing aristocracy and timelessness within the rich cabins of their luxury offerings.
Jaguar would have no concern if it were the only game in town, but that's far from the truth. The premium full-size luxury segment, which includes vehicles hovering just under or at the six-figure mark, is a contentious grouping that includes the Audi A8, BMW 7 Series, Lexus LS, Mercedes-Benz S-Class and Porsche Panamera. Each of those brings its own game to the battle, and none are easy to dismiss.
To better understand the British perspective and evaluate its latest offering on a land without royalty, I recently spent a week with a long-wheelbase, all-wheel-drive Jaguar XJ in Southern California.