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Jaguar XF Sportbrake headed for the door? Maybe not [UPDATE]

Update: A Jaguar spokesperson reached out to put the brakes on the XF wagon's demise, writing, "Jaguar Land Rover North America President and CEO Joe Eberhardt did not discuss the status of the current Jaguar XF Sportbrake, which is currently in the Jaguar lineup — making up 20 percent of XF sales. The remark was that in the long term, features and types of vehicles that are less popular would likely not make it into the United States. The current Jaguar XF Sportbrake remains in the lineup and is available at retailers and for ordering, including for the upcoming 2020 Model Year which should be announced soon. This should be good news for wagon enthusiasts." Indeed. Previous story appears below: The Jaguar XF Sportbrake only just got here, hauling its first load of mettwurst and Coca-Cola to a junior varsity soccer tailgate party in 2017. According to a report in The Detroit Bureau, the comely wagon could be on the way out later this year thanks to two massive turnaround campaigns. The outlet interviewed Jaguar USA CEO Joe Eberhardt, who conveyed the message that only the strongest products will live. That means no more manual transmissions after this year, simplified trims, and easing up on diesels. It also means, in TDB's words, "you'll no longer see wagons ... in the U.S." If this ends up true, it would be a shame. Wagon sales were up 29 percent in the U.S. last year. We just included the XF Sportbrake as one of the potential reasons Audi teased its Twitter fans about the return of Avants. And if there's anyone who doesn't like the XF Sportbrake, we haven't met them. Our review said the slinky wagon "Puts SUV appeal on ice." Jalopnik called it " The best-kept sleeper wagon secret you can buy." Road & Track labeled it " A high five to America." High fives and good secrets don't pay the rent, though. The push for global sustainability after last year's shocking Q4 loss at Jaguar Land Rover has compelled two turnaround campaigns called "Charge" and "Accelerate." One focuses on immediate cost matters, the other takes the long strategic view. Both need to incorporate the fact that Jaguar's crossovers, the F-Pace and E-Pace, represent 70 percent of Jaguar sales. On that matter, Eberhardt said, "I don't want to say the speed of change took us by surprise, but they were too quick for us to react to immediately.

Jaguar C-X17 crossover concept revealed, hides new lightweight aluminum architecture

Just as Jaguar teased earlier this month, the luxury marque is debuting its first-ever sports crossover concept at the 2013 Frankfurt Motor Show, which begins this week. In addition to previewing what a soft-roading Jag might look like, the C-X17 concept also showcases the brand's new advanced unibody aluminum architecture, which it calls the future of its brand.
The British automaker touts the new technical foundation as high-strength, lightweight and extremely stiff, and notes that it incorporates sustainable technologies such as a high-strength alloy made from recycled raw material. The architecture's flexibility means Jaguar will be able to simultaneously manufacture several vehicles on the same production line - a change that will ultimately help the automaker grow its product portfolio.
Indeed, if the C-X17 concept sees production, it would represent a completely new direction for Jaguar, which has previously focused on luxury sedans and sports cars. However, while Jaguar says a range of future models will be built using the new architecture, it hasn't yet mentioned a crossover. The first model to be built on the new underpinnings will launch globally in 2015, and it's - you guessed it - a premium midsize sedan.

Jaguar launches new classic racing series

One-make racing series have become all the rage for customers who want to actually race their exotic sports cars (or competition-spec versions of them, anyway). Ferrari, Maserati, Lamborghini and Aston Martin all offer such programs, and Porsche supports several. Now Jaguar is getting in on the action as well, but instead of turning one of its production models - we're looking at you, F-Type - into a spec racer, it's launching an historic racing series instead.
The 2015 Jaguar Heritage Challenge will be open to cars made by the Leaping Cat marque before 1966, including the C-Type, D-Type, E-Type and Mk I and MkII sedans. The series, which builds on the success of the previous Jaguar E-Type Challenge, will be administered by the Historic Sports Car Club (HSCC) based at Silverstone and will include four races in the UK and one in Europe, with the exact schedule still to be determined.
The program was announced at the launch of the Jaguar Heritage Driving Experience, where Jaguar Land Rover Special Operations director John Edwards was also named chairman of the Jaguar Daimler Heritage Trust, replacing former Jaguar managing director Mike O'Driscoll who chaired the organization for the past five years.