1999 Jaguar Xj -mint Condition on 2040-cars

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Jaguar Land Rover is going to call itself 'JLR' and spin off brands

Embracing the current popular philosophy that less is more, the executives at Jaguar Land Rover plan to officially rename their company “JLR” and to create a new “house of brands” that will emphasize name equity and refocus its vehicle offerings. In simple terms, the British-based, India-owned company will split into four separate brands: Range Rover, Discovery, Defender and Jaguar. While this shift may appear to be essentially a function of marketing and dealership bookkeeping, the over-arching reason is to give some of the brands more visibility. Details of the plan, which would reconfigure showrooms in Britain into discrete brand footprints, were discussed this week at a presentation by JLR CEO Adrian Mardell. “The reality is Range Rover is a brand and so is Defender,’” said creative officer Gerry McGovern. “Customers say they own a Range Rover. In luxury, you need absolute clarity. Land Rover Range Rover SV Autobiography doesnÂ’t give it. We love Land Rover, but there isn't as much equity as Range Rover, and Defender is increasing massively.”  Underlying the effort is plans to reinvent Jaguar as an electric-only luxury brand, Mardell said that this was “unfinished business” for him since he joined Jaguar 32 years ago. “The Jaguar of 32 years ago is where weÂ’re going back to and the right place for us to be." He further acknowledged that JLR had been “quiet” recently in the face of semiconductor chip shortages, but allowed that that situation was easing at his company.

Jaguar wants to make real-life driving just like a video game

Jaguar Land Rover is on a bit of a tech bent today. It's announced its new family of four-cylinder engines and a "self-learning" vehicle Range Rover prototype, and now it's announced what it calls the Jaguar Virtual Windscreen.
The technology is similar to other head-up displays and telematics recorders already on the market, the Jaguar Virtual Windscreen concept takes things to the next level to turn real-life driving into a video game-like experience. It's being demonstrated with data like lap times, grid positions, virtual racing line and brake guidance... even "ghost" cars from previous laps and virtual cones for simulated autocrossing. Just like you'd find in the latest version of Forza or Gran Turismo, but you know... in an actual car - in this case a Jaguar F-Type. It's similar to the Transparent Bonnet system Land Rover revealed a couple of months ago, but instead of rock-crawling, it's for the race track.
The system also incorporates gesture controls and could be configured to display instrument data, a video feed from a rear-view camera to replace the mirror. Check out the details and the video below for a closer look at what JLR has got in store for the near future.

London skyscraper caught melting cars

A new skyscraper under construction in London is apparently to blame for some mysteriously melting car parts on the city's surrounding streets. The 37-story building at 20 Fenchurch Street, nicknamed the "Walkie Talkie" for how it looks, features a convex side of glass windows that apparently concentrates the sun's rays like a kid with a magnifying glass. Instead of smiting ants, however, the building was caught focusing its sun-sourced laser death beam on an innocent Jaguar XJ parked on Eastcheap street. The intense heat managed to melt a sideview mirror, plastic C-pillar cover and Jaguar emblem (scroll down for an image of the damage).
Fortunately, the construction company, Land Securities, had some scruples and reportedly left a note on the car for its owner reading "Your car's buckled, could you give us a call?" They've also since apologized and agreed to pay for the £946 done - about $1,500 - in damages by their blazing hot building. A joint statement with the Canary Wharf district in which the building's located was also released. In it, the developer acknowledges concerns about the reflected light and says it's looking into the matter. The city has also decided to close a few parking bays that could be in the building's line of fire, so to speak, until a solution can be engineered. Since news of the melting Jag broke, other vehicle owners have also come forward claiming the building, re-nicknamed the "Walkie Scorchie," has damaged their cars, as well.
This isn't the first shiny-new-building-attacks-cars story we've heard - architect Frank Gehry's Walt Disney Concert Hall in Los Angeles was built amidst concern that its polished ribbons of stainless steel were blinding motorists and causing accidents, along with raising the temperatures of nearby buildings with its reflected light. The building's surfaces were later given a matte polish.