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Jaguar XE axed from U.S. market: And then there was one sedan

The Jaguar XE sedan will no longer be offered in the U.S. market starting with the 2021 model year, the company announced Tuesday, shifting the balance of its lineup in favor of ever-more-popular crossover models. With the discontinuation of Jaguar's compact sedan, the E Pace crossover becomes the brand's entry-level model.  "The 2021 model year lineup, with three SUVs, a sports car and a competitively priced luxury sedan, continues the evolution of Jaguar to specifically meet the U.S. market requirements, which today is made up of 66 percent SUV buyers in the luxury segment,” Jaguar North America boss Joe Eberhardt said in the announcement. “But the biggest impact on the product portfolio are the technology and interior design changes made across the lineup. These updates, and the repositioning of the Jaguar XF, will help our retailers grow our business in all segments.” And reposition it they did. For 2021, the midsize XF sedan will start at $45,145 (including $1,150 for destination) — $7,100 less than the 2020 model, corresponding to its rather significant overhaul. While the 2021 XF's interior got some much-needed upgrades, Jaguar made some fundamental changes to the XF formula. The midsizer is now only available with four-cylinder engines, as the supercharged V6 has been axed. The base engine is the turbocharged 2.0-liter four-cylinder making 246 horsepower and 269 pound-feet of torque. It's available with either rear-wheel drive or all-wheel drive. A version of this engine making 296 horsepower and 295 pound-feet of torque is optional, and it comes only with all-wheel drive. And not only is the XF now Jaguar's entry-level sedan, it's also the company's halo sedan. Yes, that's the long way 'round to saying that the XF sits alone in Jaguar's four-door lineup for the 2021 model year — and perhaps for longer — while we await the unveiling of the next-generation XJ, which is expected to debut as an EV.  Related Video:

Jaguar riffs on Super Bowl ad with new F-Type Coupe web short

Continuing the story of black hearts it began with its first Super Bowl commercial, Jaguar is roaring down the dark and oh-so-magnificently appealing road of villainy with a new spot featuring Tom Hiddleston. Using its new F-Type Coupe to demonstrate, the actor explains the salient features of the best - meaning, English - villains.
However, it's likely that even if you could manage the elegance, the tailored suit, the sharp wit and the distinct sound, you couldn't pull it all off nearly as well as Hiddleston. That doesn't mean you can't try, of course. Might we suggest starting with his excellent lesson in being properly villainous in the video below?

Final Jaguar F-Type produced at Castle Bromwich

Last October, Jaguar told us that the F-Type ZP Edition would be the capstone for the F-Type line, the two-seat coupe and convertible retired at the end of the model year. That turned out to be maybe kind-of a little true; standard versions of the car will continue on sale until early 2025 as Jaguar sells out the car's production. The real last stand for the F-Type is the car above, the final unit down the line at Jaguar's Castle Bromwich facility on May 22, 2024, with its siblings the XE sedan and XF Sportbrake. Colored Giola Green outside with a Tan Windsor leather interior under a black roof, the F-Type will use its 5.0-liter V8 to drive to the Jaguar Daimler Heritage Trust collection on the same day that its inspiration, the Jaguar E-Type, ended production in 1974 with a British Racing Green Series III Roadster. Speaking of which, from 1961 to 1974, Jaguar says it built 75,528 E-Types across three Series'. From 2013 to 2024, the automaker built 87,731 F-Types.   Now that the dealer inventory's stocked, what comes next is the end of the long slog to electrification. We won't know what that looks like until the first product gets revealed sometime next year. It's been three years since Jaguar outlined its electric reinvention, promising a two-door sports car and two SUVs that would contend with Bentley and Rolls-Royce. Since then, the electric coupe is said to have given way to a four-seat GT that we presume has four doors, Autocar saying this one could be considered a reborn XJ, although larger and much more luxurious than the last. Sitting on the new long-wheelbase JEA platform, the outlet predicts each will come with baseline specs of at least least 450 horsepower, all-wheel drive and all-wheel steering, six-figure prices. and super-fast charging times. Designs will be minimalist, heavy on touchscreens and sustainable materials, which are pages pulled from the Range Rover playbook. And we're told the Leaper, Jaguar's leaping cat emblem around since World War II, will be put to bed. Instead, identification will be by Jaguar wordtype outside and in — another Range Rover tic. Even stranger: Autocar says none of the three will fit a rear window. Like the Polestar 3, the Jaguars will use "a digital 'mirror' at the base of the windscreen." If this is true, a mirror on the instrument panel at the bottom of the windshield would be proper old-school Jaguar. The GT is meant to debut first, next year, one SUV per year for the two years afterward.