1991 Jaguar Xj 47,488 Actual Miles Clean Carfax As New on 2040-cars

Auto blog

Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Ian Callum makes the Jaguar C-X75 concept street-legal

Unveiled at the 2010 Paris Motor Show, the Jaguar C-X75 could have been one of the British brand's wildest and coolest models. It received the green light for production, got canned, and resurfaced in the 2015 James Bond movie Spectre before disappearing for good. However, not everyone has forgotten it: Callum, the design firm founded by former Jaguar design boss Ian Callum, has made a C-X75 street-legal. Precisely how Callum's customer ended up with a C-X75 remains a mystery. The example modified is one of the four surviving stunt cars built by Williams Advanced Engineering for Spectre, so it might be the one that auction house RM Sotheby's offered at its Abu Dhabi sale in November 2019. The car was estimated to sell for anywhere between $800,000 and $1.2 million; it ended up not selling during the auction. Regardless, Callum was the right person to take on the Herculean task of making an obscure, experimental supercar street-legal, as he led the team that designed the model. His company made hundreds of small but significant changes including replacing the glass, adding a quieter exhaust with catalytic converters, making tuning changes to the supercharged, 5.0-liter V8, and fitting additional switches inside. Interestingly, the stunt cars were built with foam door mirrors. These had to be replaced with real mirrors fitted with turn signal repeaters. The team also took advantage of the tear-down to make visual improvements, such as reducing and aligning the panel gaps. The C-X75 received a new coat of paint, and engineers made changes to the suspension system — they notably adjusted the ride height. It helps that this version of the C-X75 uses an engine already approved for road use; the V8 has powered the Range Rover, among other cars. Callum's street-legal Jaguar C-X75 will make its public debut at the Bicester Heritage Scramble event held in England on April 21, 2024. Related video: Featured Gallery Ian Callum's street-legal Jaguar C-X75 Aftermarket Jaguar Coupe

Jaguar demanding customer data from reluctant dealers

Nearly every major business is collecting consumer data these days, and keeping that data secure has come to the forefront of many customer's minds. Jaguar Land Rover North America's decision to begin requesting more customer info from its dealer network appears unfortunately timed, however. If it had come a few years ago, it might have been ignored, but in today's climate of heightened awareness, a few dealers are pushing back. To put the showrooms in an even tougher position, JLR NA is threatening to deny quarterly incentives if they do not turn over the customer data, according to Automotive News.
JLR NA instated the nationwide plan, which it calls Single View CRM, on February 7, but according to Stuart Schorr, Jaguar Land Rover North America Vice President of Communications, the automaker has been negotiating with its dealers to institute the new program for over a year. Schorr tells Autoblog that no financial information is being shared, noting that such data is limited to customer details, including things like what vehicles they own and whether they have any pending service. The initiative is meant to "improve customers' and owners' engagement with the brand," he said. Also, the company is not accessing dealer data itself; instead showrooms are asked to enter the info into JLR's database.