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Jaguar releases Desire short film starring F-Type and Damian Lewis

After stoking the hype with a theatrical-style trailer, Jaguar has finally released the full-length version of its mini-movie, Desire, to help kick off the new 2014 Jaguar F-Type. Starring Homeland actor Damian Lewis across from the lovely Shannyn Sossamon, the film has been turned loose on YouTube after an initial debut at the Sundance London film and music festival.
Shot in Chile's rather breathtaking Atacama Desert, Desire is described by the producers as being "A story of betrayal, retribution, passion and greed." Lewis plays the lead role of Clark, a high-end car delivery guy (great work if you can get it), who runs into an unexpected, sexy mystery when shuttling the lovely F-Type to the middle of nowhere. Who could have guessed?
We won't spoil any of the not-exactly-serious 13-minute plot for you; scroll down below to see for yourself if the theatrical pomp and circumstance is worthy of Jag's newest roadster.

Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

Here's the 2021 Jaguar F-Type reveal with Hot Wheels

UPDATE: The car has been shown in full. You can check out all the details in our reveal post here. The collaboration with Hot Wheels sprouted the reveal video that you can find above. Jaguar and Hot Wheels built a 761-foot long course with 44 corners in the Jaguar design studio. You can see the F-Type Hot Wheels cars go around it before meeting the life-size F-Type at the end. There’s a new Jaguar F-Type coming today, and the show is bound to be worth watching. Jaguar is revealing the sports car at 3 p.m. ET, and itÂ’s being done in partnership with Hot Wheels. We all know how dramatic and wild Jaguar reveals can be from its previous stunts. With Hot Wheels as a partner, this F-Type presentation is bound to be quite the show.  If youÂ’d like to see the latest teaser from Jaguar for the F-Type, check out our post here. The Hot Wheels loop-do-loop stunt is teased out, and we get a short glimpse of the car itself.  Spy shots have made it out to be mightily similar to the current generation of F-Type from a design standpoint, but thereÂ’s nothing wrong with that. Standby for a reveal soon. Jaguar F-Type Convertible 3 View 28 Photos