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Watch the trailer for Jaguar's short film staring the F-Type and Damian Lewis

Jaguar continues to think well outside of the box when it comes to marketing it's new F-Type, now furthering plans for a short film which highlights the sexy roadster. Desire, featuring Damian Lewis (star of the hit series Homeland), Jordi Mollà (unforgettable in Bad Boys II) and Shannyn Sossamon (that girl you had a crush on for like a month in 2002 after you rented A Knight's Tale), Jaguar is clearly pulling out all the stops for this one. Well, nearly all the stops anyway ­- the "Ridley Scott Associates" billing isn't quite the same has having the man himself, if we're splitting hairs.
The short video below is still just a trailer for Desire - the full film will make its debut sometime in April, we're told. The sketched out plotlines tell us that Lewis' character Clark, "...delivers cars for a living, running into trouble after a chance encounter with a mysterious, young woman (Sossamon) in the middle of a lawless desert." The car looks good, at any rate.
Call us crazy, but the Desire trailer feels an awful lot like a spoof on the cool-but-overly-serious short films that BMW has done in this vein, already. Maybe we're just being cynical? Tell us what you think in comments after watching the clip.

The Lister SUV-E is a faster Jaguar I-Pace

The Jaguar I-Pace is getting a bump from Lister. Yes, Lister of all companies is going to be selling a limited amount of what it calls the Lister SUV-E. It’s more than just some splotches of paint and a higher price tag, too. Lister says it gave the Jag a software update, resulting in more horsepower and torque over a standard I-Pace. We donÂ’t know how much more, but Lister is promising a 0-60 mph time of four seconds. ThatÂ’s 0.5 second quicker than a normal I-Pace, so Lister obviously made a significant difference with its tune. However, Lister also managed to remove 220 pounds from the I-Pace through various lightweighting efforts, bringing the curb weight down to 4,482 pounds. So, itÂ’s still heavy, but weÂ’re sure this will feel just a hair better in every way. Carbon fiber parts are the main source of weight loss. Lister has used the lightweight material for the front bumper, hood, splitter, rear bumper, roof spoiler and rear diffuser. Carbon ceramic brakes and titanium wheels lower the unsprung weight of the car, too. Strangely, Lister says it has a “more aggressive exhaust sound.” WeÂ’re not sure what that is going to consist of, but it could be cooler than the spaceship electric noises the I-Pace makes as of now. A fully-adjustable suspension should also aid handling — Lister says itÂ’s even lower than the regular I-Pace. All of this goodness will cost you, as the Lister is going to be priced at GBP125,000. ThatÂ’s $161,025 converted to American dollars. Yowza.  Green Jaguar Crossover Hatchback Electric Luxury Performance

Watch this Jaguar XJ220 perform a fiery burnout

We like to think that at least some supercar owners drive their exotic machinery the way they're meant to be driven. The reality is more likely that most pamper them in climate-controlled environments and rarely actually drive them. But Tax The Rich seems dedicated to balancing them all out by hooning the heck out of some of the most expensive and desirable supercars the world has ever seen - whether it's a Ferrari Enzo rallying along dirt roads or a pair of F50s playing tug of war.
The YouTube channel has even played around with a Jaguar XJ220 before, but not quite like this. In its latest clip, Tax The Rich goes a step or two beyond the usual smokey burnout, lighting up the rear wheels of a super-rare Jag, all for our viewing pleasure. And take pleasure we do in the video below, even as part of us cringes at the thought of potentially reducing one of the fastest Jaguars in history to a smoldering hulk.