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Jaguar Land Rover might buy another luxury brand that it doesn't need

It seems that Jaguar Land Rover may be getting bigger in the near future. According to Bloomberg, the company is looking at acquiring some tech companies, and possibly yet another luxury car brand, provided that it fits with the current lineup of cars. On the surface, this makes some sense since Bloomberg reports that a whopping 78 percent of Tata Motors' revenue comes from luxury brands. And of course, any kind of tech acquisition could be useful considering the rapid development of electric and autonomous vehicles. But dig a little deeper, and a possible luxury brand acquisition just doesn't make sense for Jaguar Land Rover. The main reason for this is that the Jaguar and Land Rover brands have the luxury market thoroughly covered. Both brands offer full luxury lines from entry-level to high-end ( Discovery Sport to Range Rover on the Land Rover side, and XE to XJ on the Jaguar side). They also cater to every kind of luxury, from sporty vehicles such as the F-Type and SVR Land Rovers, to cushy luxury machines such as the XJ and Range Rover. So whether the company is competing with BMW or Mercedes, Jaguar and Land Rover have the bases covered. There aren't any other typical luxury brands that would actually add anything to the current lineup. In fact, adding another conventional luxury brand could actually result in the new brand poaching existing Jaguar and Land Rover buyers, rather than picking up new ones. What would make more sense for Jaguar Land Rover would be to pick up either a more mainstream brand, or an ultra-luxury marque. Neither Jaguar nor Land Rover has something that competes directly with the likes of Ford or Toyota in the mainstream game, or Rolls-Royce or Bentley at the top of the luxury heap. Picking up a brand in one of these segments would allow JLR and Tata Motors to actually expand offerings and pick up more sales, rather than having an internal competitor. What path would be ideal? Probably going even farther upmarket. Supercar makers and ultra-luxury brands continue to sell well, and there's the potential for significant profit by layering on features and content to existing platforms. Perhaps the best possibility for a high-end complement to Jaguar Land Rover would be Aston Martin. Not only does it have a strong reputation and line-up, it also could handle both supercars and luxury sedans, thanks to its Lagonda sub brand. Of course it would require Aston Martin to be receptive to a purchase.

Jaguar Land Rover reveals EV concepts, details green strategy

While it offers diesel models and even a couple hybrids, Jaguar Land Rover isn't quite as fleshed out on alternative powertrains as its luxurious German rivals. That should change pretty soon. JLR revealed three concepts at the CENEX Low Carbon Vehicle event in Millbrook, England, today. The Concept_e "research demonstrators" all use a new electric drive module, an EV system that the Indian-owned, British-based outfit claims will double the power and torque of today' electric motors. JLR says these modular EDMs can be paired with any of the company's engines or transmissions to create either a mild hybrid, a plug-in hybrid, or a pure EV. So yeah, this is kind of a big deal. Arguably the most exciting offering is a one-of-a-kind research vehicle. Riding on JLR's aluminium aluminum architecture, it ties together two electric motors – an 85-kW unit with a single-speed trans on the front axle and a 145-kW rear motor that's been mated to a two-speed transmission – with a 70-kWh li-ion battery that's mounted in the underbody of the car. There's also the Concept_e MHEV. This is a Range Rover Evoque that's been fitted with a mild hybrid system. Just a refresher, but a mild hybrid is very different than what's found in either a Chevrolet Volt or Toyota Prius, as it uses the electric motor and battery pack to simply assist the internal combustion engine, rather than for an electric driving mode. Reflecting that use, this particular Evoque uses a 15-kilowatt electric motor and a 48-volt, lithium-ion battery pack alongside a 90-metric-horsepower diesel-powered prototype. Finally, we have a Range Rover Sport-based plug-in hybrid. This brute uses a 300-metric-horsepower prototype gas engine and an eight-speed automatic alongside a 150-kilowatt electric motor. Energy is stored in a trunk-mounted, 320-volt, li-ion battery back. Partially funded by the British government, the EDMs are the result of a 16.3-million-pound ($25-million) research-and-development program. They're built in house by JLR, but were developed alongside 12 partners. While these concepts are exciting, don't get your hopes up to see a plug-in Jaguar XF or an all-electric Discovery Sport in your local dealer any time soon. "This is a long-term Jaguar Land Rover research project exploring all aspects of future hybrid and battery electric vehicle technology," JLR research and design boss Dr. Wolfgang Epple said in the attached statement.

2017 Jaguar F-Pace is on the prowl in Frankfurt [w/video] [UPDATE]

UPDATE: A previous version of this story indicated that rear-wheel drive was standard. This was incorrect. The F-Pace uses a standard all-wheel-drive system with a rear bias. The story has been edited to reflect this. After much teasing, Jaguar finally introduced the new F-Pace, the company's first ever crossover, at the 2015 Frankfurt Motor Show. Of course, we had to trek over to the Jaguar stand to have a look. As we already know a very great deal about the new F-Pace, we'll just recap some of the finer points. Prices for the five-place CUV begin at $42,390, which will score you a model with a 340-horsepower, 3.0-liter, supercharged V6. If you'd like the 380-hp version of that engine – along with a lot more equipment – prepare to pony up $56,700. The very cheapest way into the F-Pace, though, will be with the 2.0-liter, turbodiesel four-cylinder, which starts at $40,990, offers up a modest 180 hp, 317 lb-ft of torque, and an on-sale date of sometime late in 2016. An eight-speed automatic transmission is the sole gearbox for the two V6 models, although Jag hasn't said what gearbox it will pair with the diesel mill. The standard, rear-biased, all-wheel-drive system will feature brake-based torque vectoring that can switch up to an even 50:50 split. Adaptive dampers promise, meanwhile, promise a leaper-worthy handling character, while wheel sizes vary from 18 to 22-inch wheels. Speaking of that all-wheel-drive system, while this may not be a Land Rover, it still promises a degree of off-road ability. The wading depth is an adequate 20.7 inches, while the approach and departure angles are 25.5 and 25.7 degrees, respectively. As we said, that's not the equal to even the lowliest of Land Rovers, in this case the Discovery Sport, which can wade up to 23.6 inches, manage angles up to 25 degrees on approach, 31 degrees on departure, and features an advanced Terrain Response system. Those that were worried Jaguar's CUV would be stealing the thunder from the off-roaders at Land Rover – like your author – look to have been mistaken. Unsurprisingly, that handsome body is mostly aluminum, although there's some high-strength steel, and even a bit of magnesium and composite material, all of which contributes to a torsional rigidity on par with the lower-riding XF sedan. We have a wide lineup of live photos of the new CUV. Take a look, and keep an eye open for the F-Pace in dealers next spring.