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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

2021 Jaguar F-Type R Exhaust Test | Music to a gearhead's ears

Against all odds, England has outmaneuvered America for the most savage and wicked-sounding V8 among the two countries. The 5.0-liter supercharged V8 in the Jaguar F-Type has sounded better than anything since it was popped into the R and SVR. Sorry Hellcats, Coyotes, and small blocks everywhere. Jaguar wins. Ford’s flat-plane crank Voodoo V8 in the GT350 and GT350R might be the only one that can compete on the same playing field. One drive in the 2021 Jaguar F-Type R will have you asking, how is this legal? The sheer level of noise coming out of those four very real chrome exhaust tips ensures every single head turns towards the Jaguar sports car if it hadnÂ’t already. In fact, itÂ’s so loud that we even struggled to record it authentically. You see, flooring it all but overwhelmed our microphone with the deafening roar. The key to hearing what the actual exhaust note sounds like is listening to it rev at a slower rate of speed. Then thereÂ’s the trouble of picking up its glorious overrun full of racecar-like yowls and crackling for days. No matter how you drive, youÂ’re guaranteed to be the most obnoxious individual around. Revving it up to around 3,500 rpm in first gear then releasing the throttle unloads a scary level of pops and crackles that echo throughout entire downtown blocks. ItÂ’s almost like Jaguar figured people would still want to make a stupid amount of noise even if theyÂ’re driving along slowly. This car has no chill. Pulling an upshift anywhere past 4,000 rpm prompts a chainsaw-like, ripping braaaaap that will scare small children and the easily-startled everywhere. It induces endless laughter and enjoyment for the driver behind the wheel. The cliche of "itÂ’ll bring out your inner child" perfectly applies to the F-Type R.  Americans can rest assured that theyÂ’re getting the most savage version of JaguarÂ’s exhaust, too. European F-Types have the required gasoline particulate filters that choke the noise, whereas U.S. cars donÂ’t. Sorry, Earth. If youÂ’ve done much reading on the 2021 F-Type already, youÂ’d know that this updated R actually gets the same engine as the previous generationÂ’s SVR. That means it has 575 horsepower and 516 pound-feet of torque. However, the exhaust on the new R is different from the old SVR in that itÂ’s slightly tamer. ItÂ’s difficult to fathom a wilder exhaust than the one fitted to this R, but it makes perfect sense to reserve the ultimate noise maker for the ultimate version of the F-Type.

Jaguar shows off production XE body in camo

Jaguar turned to Twitter and Facebook to reveal the production form of its coming XE sedan that we'll see for real at the Paris Motor Show. This is the first of a series of show-offs, Jaguar planning to wrap the bodywork in see-through camo that shows off the aluminum monocoque and other internals the company will use to promote the XE over its German rivals. That aluminum structure, which Jaguar calls iQ[Al], will also be used for other Jaguar and Land Rover vehicles.
Underneath that long bonnet and ahead of that terribly short trunk will come a series of Ingenium engines, the 2.0-liter turbocharged four-cylinder engines in diesel and petrol forms that will come in a variety of power options, and the 3.0-liter supercharged V6 that can also be found in the F-Type. Before the XE goes on sale early next year, you can click the image above to get a slightly larger view of what the The Leaping Cat's near future looks like.