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Jaguar Land Rover to cut workforce by 2,000 in push toward electric future

Jaguar Land Rover said on Wednesday it would cut 2,000 jobs from its global salaried workforce, just days after announcing its luxury Jaguar brand will be entirely electric by 2025 and e-models of its entire lineup will be launched by 2030. "The full review of the Jaguar Land Rover organization is already under way," the company said in an emailed statement. "We anticipate a net reduction of around 2,000 people from our global salaried workforce in the next financial year," it said. However, it added that the organizational review did not impact hourly paid, manufacturing employees. JLR, owned by India's Tata Motors, said earlier that its Land Rover brand will launch six fully electric models over the next five years, with the first in 2024. Known for its iconic, high-performance E-Type model in the 1960s and 1970s, Jaguar faces the same challenges as many other carmakers as it transitions to electric vehicles while trying to retain the feeling and power of a luxury combustion engine model. Last month, Tata Motors said it was concerned by semiconductor shortages and Brexit-related supply disruptions as its luxury car sales recover, although the Indian automaker added these had not yet hit production. Tata Motors posted three straight quarters of losses as the COVID-19 crisis dented sales, exacerbating uncertainties over Britain's exit from the European Union, weak demand and rising costs, but had bounced back to clock a profit in its third quarter to the end of December. The 2,000 reduction in JLR's non-factory jobs was reported earlier on Wednesday by Sky News.

Jaguar Land Rover is going to call itself 'JLR' and spin off brands

Embracing the current popular philosophy that less is more, the executives at Jaguar Land Rover plan to officially rename their company “JLR” and to create a new “house of brands” that will emphasize name equity and refocus its vehicle offerings. In simple terms, the British-based, India-owned company will split into four separate brands: Range Rover, Discovery, Defender and Jaguar. While this shift may appear to be essentially a function of marketing and dealership bookkeeping, the over-arching reason is to give some of the brands more visibility. Details of the plan, which would reconfigure showrooms in Britain into discrete brand footprints, were discussed this week at a presentation by JLR CEO Adrian Mardell. “The reality is Range Rover is a brand and so is Defender,’” said creative officer Gerry McGovern. “Customers say they own a Range Rover. In luxury, you need absolute clarity. Land Rover Range Rover SV Autobiography doesnÂ’t give it. We love Land Rover, but there isn't as much equity as Range Rover, and Defender is increasing massively.”  Underlying the effort is plans to reinvent Jaguar as an electric-only luxury brand, Mardell said that this was “unfinished business” for him since he joined Jaguar 32 years ago. “The Jaguar of 32 years ago is where weÂ’re going back to and the right place for us to be." He further acknowledged that JLR had been “quiet” recently in the face of semiconductor chip shortages, but allowed that that situation was easing at his company.

Jaguar's electric XJ sedan spied playing (again) in the snow

UPDATE: A much better set of spy shots hit our inboxes this morning, so we've updated this story with the new photos. As you can see, we have a pretty complete set of photographs showing the new all-electric Jaguar XJ from pretty much every angle. The first set of spy photos can be seen further down below The original story continues: The image gallery above represents our best look yet of the soon-to-be-reborn Jaguar XJ. Unlike the sedan's first 50 or so years, this one is electric, which makes sense considering the original mission statement for Jag's flagship people hauler was to be an "eXperimental Jaguar." The automaker has already told us that the electrified XJ will ride atop the Modular Longitudinal Architecture (MLA) platform as "the world's first, full-electric luxury sports saloon," as they've apparently forgotten that Tesla and the Porsche Taycan already exist. Unfortunately, the shots we have to share with you today aren't great — the photographer suggests the driver of the big cat was quite adept at eluding his lens — but unlike the last time it's at least moving (quickly) under its own power and we can definitely make out a very slinky four-door shape. This is going to be a very large car, which makes sense considering it'll share its MLA guts with upcoming SUVs from corporate cousin Land Rover. Judging by the cutlines in the camouflage at the rear, it appears to be a five-door hatchback shell, a form it will share with the Tesla Model S. That same camo covers most of the lighting elements, so we're not sure how close they conform to the teaser you can see here. Jaguar has said that vehicles based on the MLA platform will get 90.2-kWh battery packs capable of up to 292 miles of range, though those estimates would be lower on U.S. testing cycles. The chassis has been built to accept internal combustion engines and hybrids, too, a necessary compromise if the next XJ is going to fully compete with Jaguar's German rivals. We can't say if this particular prototype is all electric or if there's an engine resting underhood, but the big covered grille opening suggests cooling won't be an issue either way. Related Video: