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Jaguar Land Rover proposes seats that scientifically massage your butt, for your health

Habitually sitting too long can degrade a person's health. Scientific research has proven that dormancy can increase the risk of obesity, diabetes, cardiovascular disease, deep-vein thrombosis, and metabolic syndrome, according to the Harvard Medical School. Although sitting can be avoided in many cases, such as using a standing desk at work, taking a seat is the only option when hopping in the car for a drive. Jaguar Land Rover (JLR) is hoping to address this negative aspect of cars with a new high-tech seat that the company says mimics the act of walking.  JLR calls the concept a shape-shifting, or morphable, seat system, and it is currently in a trial period with Jaguar Land Rover’s Body Interiors Research division. Using actuators built into the seat's foam, the seat will constantly be in motion with micro-adjustments that can be tuned to the needs of different people and body types. JLR believes it has created a system that recreates what is known as pelvic oscillation, a motion that can supposedly trick the brain into thinking the body is walking. In addition to helping to prevent internal health issues, JLR also notes that a sedentary lifestyle can degrade and shorten muscles in the legs, hips, and rear. If these muscles are worked on a regular basis, the chance and risk of injury and back issues could potentially be reduced. The new seats are just one of many car interior technologies JLR has explored. In the past, we've seen tech that tracks brainwaves and heart rates, creates augmented reality, helps prevent motion sickness, and helps stop the spread of germs. They've also taken the time to have an expert demonstrate the perfect seating position. Most of this stuff is experimental for now, but it's possible similar features could eventually trickle down to production cars, in time. See how the seat moves in the video below. Related Video:    

Ian Callum, Brian Johnson and Lord March pick 10 top Jaguars

An automaker with as rich a heritage as Jaguar is bound to create a few experts along the way... and some divergent opinions, too. So on the eve of the debut of the new XE, Jaguar brought together three experts to whittle down the long list of classic Leaping Cats to just ten.
For this gargantuan task, it brought in Ian Callum (who, as the company's chief designer, knows a thing or two about Jaguars), Lord Charles Henry Gordon-Lennox (the Earl of March and founder of the Goodwood Revival) and Brian Johnson - who may be better known as the frontman of AC/DC, but also a classic car enthusiast, collector and racer in his own right.
So what did the designer, the nobleman and the celebrity choose? The SS100, XK120 (namely number NUB 120), the C-Type that competed at the 1953 Mille Miglia, the D-Type that won at Reims, the Mk II sedan, the E-Type that served as the Geneva show car, the one and only XJ13, company founder Sir William Lyons' personal XJ6 S1, the TWR XJS touring car and the 1988 Le Mans-winning XJR-9.

Here's what a front-row seat looked like in 2014 Mille Miglia

From 1927 to 1957, the Mille Miglia was one of the great, romantic European road races of the golden era of motorsports. The cars were fast, beautiful and loud but also extremely dangerous and regularly claimed drivers' lives. After two fatal accidents in '57, the event finally had to reform and came back in 1977 as a historic rally held over the course of several days. That didn't make things boring, though, and Xcar found that out firsthand with a front-row seat to this year's race in a 2015 Jaguar F-Type R Coupe.
Xcar was actually following the Jaguar team this year that included Ian Callum and Jay Leno in an XK120, which we previously got a glimpse of when it was covered on Jay Leno's Garage. Where Leno focuses on a more personal story of competing, this one takes a more macro view. You really get an idea of how crazy the Mille Miglia still is, and while the F-Type is way too new to actually compete in the rally, it can still wear an event sticker and drive with the vintage racers.
One amazing fact about today's Mille Miglia is that if you're competing in the event, there are basically no rules. The roads are technically still open to traffic, but the police shut down intersections and provide a rolling roadblock. Xcar's F-Type alternated between following on the course with the classics and snipping off chunks of the route to watch the participants arrive at each stop. Check out the video to experience fantastic historic rally.