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Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

Jaguar C-X17 rides high into Frankfurt

After enviously watching its competitors rake in piles of crossover-shaped dollars for years, Jaguar is poised to get into the game with a production model based on this C-X17 concept. While the British brand hasn't officially confirmed it will sell a utility vehicle - indeed, brand fans and industry watchers have wondered whether the Leaping Cat even need to get into the game considering its corporate cousins at Land Rover - we would be dumbfounded if it didn't happen in short order.
We've always been concerned that Jaguar's styling language wouldn't translate well to a high-riding shape, but here at its Frankfurt Motor Show debut, the C-X17 comes off as quite handsome (if predictable) in the metal. The same couldn't always be said of Jag's styling DNA, but newer models beginning with the XF and the XJ have introduced design elements like a larger, more vertical grille that suit the C-X17's form factor exceedingly well. Even the rear end successfully borrows its taillamp design from the glorious new F-Type Roadster.
Underneath the concept's two-box shape is a new aluminum unibody that Jag says it is poised to employ on its next-generation models, including the long-expected midsize sedan coming to North America in 2016. Jaguar has long been a leader in aluminum chassis development even as it has struggled to take weight out of some of its vehicles (the F-Type, for instance, isn't exactly lightweight). Thus far, Jaguar isn't talking powertrains other than to say it will employ a new generation of gas and diesel engines.

542-HP Jaguar XJR to debut at New York Auto Show

Jaguar has just announced that a higher-than-ever performance version of its XJ flagship will be coming to this year's New York Auto Show next week. Joining the company's R lineup is this XJR, which will boast a stonking 542 horsepower from its supercharged 5.0-liter V8 engine.
Though details about the new XJ are pretty slim - you can read Jag's teaser of a press release - we are told that the car will ride on a "bespoke chassis" and that some aerodynamics work has been done, as well. The one sultry image we have of the car shows a set of trim-specific wheels, lower sills and unique badging on the front grille.
The new XJR would seem to slot above the current top-dog XJ, the XJ Supersport. With a bump up of 32 hp versus the Supersport, performance should get a meaningful shot in the arm, as well. As for pricing, we'll have to wait for the NYC show to be sure. But other Jaguar models show an increase of between 15- and 20-percent between the R model and the next one down; that would indicate a price tag in the $130k range for a standard wheelbase XJR is in order.