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Jaguar C-X17 resurfaces in China with gold finish, five-seat cabin [w/video]

Some concept cars make the rounds of the auto shows and are then retired. But a number of automakers are showing that a fresh coat of paint can go a long way towards rejuvenating a show car and giving it a new lease on life - at least as far as the auto show circuit is concerned. Lexus did that recently with the LF-LC concept, initially unveiling it in red at the 2012 Detroit Auto Show, then repainting it a dark shade of blue for the subsequent shows in Australia and LA. Mini did the same with the Rocketman concept. And now Jaguar has done it again with its C-X17.
Initially unveiled in electric blue at the Frankfurt Motor Show, Jaguar then rolled the crossover out again in liquid silver for the Dubai Motor Show earlier this month. Now the concept is back again at the Guangzhou Motor Show in China with a fresh coat of rose gold.
Looking decidedly more luxurious than the previous iterations, this gilded C-X17 concept also bears another change: while the previous versions featured a four-seat cabin, this one has been redone with a more conventional five-seat configuration that more buyers would likely go for. It's also got a new interactive infotainment system and another system that warns passengers of pedestrians or cyclists approaching from the rear before they open the door. Check it out in the high-res image gallery above and the video clip below for a closer look.

Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

Jaguar's electric XJ sedan spied playing (again) in the snow

UPDATE: A much better set of spy shots hit our inboxes this morning, so we've updated this story with the new photos. As you can see, we have a pretty complete set of photographs showing the new all-electric Jaguar XJ from pretty much every angle. The first set of spy photos can be seen further down below The original story continues: The image gallery above represents our best look yet of the soon-to-be-reborn Jaguar XJ. Unlike the sedan's first 50 or so years, this one is electric, which makes sense considering the original mission statement for Jag's flagship people hauler was to be an "eXperimental Jaguar." The automaker has already told us that the electrified XJ will ride atop the Modular Longitudinal Architecture (MLA) platform as "the world's first, full-electric luxury sports saloon," as they've apparently forgotten that Tesla and the Porsche Taycan already exist. Unfortunately, the shots we have to share with you today aren't great — the photographer suggests the driver of the big cat was quite adept at eluding his lens — but unlike the last time it's at least moving (quickly) under its own power and we can definitely make out a very slinky four-door shape. This is going to be a very large car, which makes sense considering it'll share its MLA guts with upcoming SUVs from corporate cousin Land Rover. Judging by the cutlines in the camouflage at the rear, it appears to be a five-door hatchback shell, a form it will share with the Tesla Model S. That same camo covers most of the lighting elements, so we're not sure how close they conform to the teaser you can see here. Jaguar has said that vehicles based on the MLA platform will get 90.2-kWh battery packs capable of up to 292 miles of range, though those estimates would be lower on U.S. testing cycles. The chassis has been built to accept internal combustion engines and hybrids, too, a necessary compromise if the next XJ is going to fully compete with Jaguar's German rivals. We can't say if this particular prototype is all electric or if there's an engine resting underhood, but the big covered grille opening suggests cooling won't be an issue either way. Related Video: