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Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

2024 Jaguar F-Pace Review: Fun, pretty and luxe, the big Jag's better with age

Pros: Engaging to drive; good looks; high-class cabin; crazy-good sport seats; big cargo area and generally more spacious than compact rivals Cons: Pricier than compact rivals, smaller than midsize ones; base engine acceleration a touch off the pace; convoluted climate controls The Jaguar F-Pace has now been around for quite some time – eight years have passed since we first got behind the wheel in far-flung Montenegro. While most vehicles would be well past their best years and already replaced by now, the 2024 Jaguar F-Pace is an example of something that has actually gotten better with age. Its infotainment technology is up to date and far easier to use than anything Jaguar Land Rover has offered before. Its cabin quality and design are better, the engines have been upgraded, and we even think the design tweaks made a few years ago improved upon an already knockout design. In many ways, the F-Pace is reminiscent of another small SUV thatÂ’s thrived past the usual best-by date: the Porsche Macan. It too is fun to drive, with exceptional steering, sharp handling and compelling performance, especially from the six- and eight-cylinder models. They are both for SUV shoppers looking to enjoy their time behind the wheel (and look good doing it), and are OK paying more money than other compact luxury SUVs. There is one major difference, though: The F-Pace is not only much bigger than the Macan, itÂ’s bigger than most of those other compact luxury SUVs. ItÂ’s closer to a midsize, with the closest size comparable being the Lexus RX. That grants it a spacious back seat and a surprising amount of cargo space. We were honestly not expecting to like the F-Pace as much as we did during a recent test drive of the P400 R-Dynamic S. It seemed likely that all those years in between times behind the wheel wouldnÂ’t have been kind. Far from it. We like it even better, and think those in the market for an SUV in its price range should give it a shot. Interior & Technology   |   Passenger & Cargo Space   |   Performance & Fuel Economy What it's like to drive   |   Pricing & Trim Levels   |   Crash Ratings & Safety Features What's new for 2024? Apple CarPlay and Android Auto can now be connected wirelessly. Jaguar also trimmed the F-Pace lineup down to three versions, all tied to a different engine. This results in the base price ballooning by $8,000 since the new base trim level is the R-Dynamic S.

Jaguar F-Type Project 7 arrives Stateside for $135k*

There are a great many things we love about the Jaguar F-Type, but one of them is that, whatever price point you're looking at, there's an F-Type for you. (Well, not any price point... this is a Jag we're talking about, but pricing varies greatly.) Got $65k to spend? That'll get you into a base F-Type V6 coupe, and you'll likely be happy for it. Eighty grand will get you into an F-Type V6 S, $90k into a V8 S roadster, and a cool hundred grand will get you the top-of-the-line F-Type R coupe. But what if you want to spend more than that? What if you've got more like $165,000 in your pocket and it's burning a hole when it should be burning rubber?
Well we've got good news for you, friend, because that's exactly how much the exclusive F-Type Project 7 will set you back. Making its US debut during Monterey car week, Jaguar has announced that the most exclusive version of its two-seat sports car - revealed in production spec just recently at the Goodwood Festival of Speed - will cost $165k in the US (plus the standard $925 delivery charge). That's roughly the price of an F-Type R and a base F-Type V6.
For all that scratch, you get an open-top roadster with 575 horsepower on tap - more than any production road car Jaguar has ever made before, and that includes the XJ220 and ultra-rare XJR-15 supercars. The most potent version yet of Jaguar's ubiquitous and long-serving 5.0-liter supercharged V8 is enough to send Project 7 to 60 in 3.8 seconds and on to an electronically limited top speed of 186 miles per hour.