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Jaguar Land Rover rescues British off-road tuner Bowler

Jaguar Land Rover's Special Vehicles Operation (SVO) rescued British off-road tuner Bowler from an uncertain fate. The firm has worked with Land Rover in the past, but it has always been independent. While JLR isn't in an ideal position to make acquisitions, and its recent financial troubles are well documented, Bowler was on the brink of shutting down. The small, 34-year old company had entered administration, and the 26 people it employed risked losing their jobs. Monetary details haven't been released, meaning we don't know how much Bowler was worth, but the firm pointed out it's now fully owned by SVO. It joins SV, Vehicle Personalization, and Classic as the division's fourth pillar. It's too early to tell precisely where Bowler will fit in the JLR latticework, because the initial focus will be on stabilizing the company. It will remain based in Belper, England, and every member of its full-time staff has been offered a position as a JLR employee. Bowler made a name for itself by turning the original Defender into a rally car, and Land Rover said the expertise it acquired during decades of racing is highly sought after, so that's a hint we'll see more hardcore models developed jointly by the two companies sooner or later. The new Defender would lend itself well to the Bowler treatment. The Bowler name could replace the SVX nameplate used on the stillborn, V8-powered Discovery, for example. The tuner's focus on off-pavement performance means we're unlikely to see a Bowler-badged Jaguar, but anything is possible as global demand for SUVs (especially quick ones) continues to rise. What's certain is that, once Bowler is stable, it will grow bigger.

Jaguar F-Type SVR and Range Rover Evoque Convertibles go rainbow for Pride

BMW isn't the only automobile company getting involved in Pride Week, as Jaguar Land Rover announced it also has cars that will participate. And yes, they're convertibles with rainbow stripes. On Sunday, June 30, Jaguar Land Rover (JLR) will participate in the NYC Pride March with several themed vehicles and employees walking next to them. JLR chose two of its most intriguing vehicles in the Jaguar F-Type SVR convertible and the Range Rover Evoque Convertible. Jaguar unveiled two different F-Type SVRs, one in a gorgeous blue and the other in white. Both cars have the same detailing, though, including rainbow stripes on the the sides, rear bumpers, and hoods. The F-Types also have rainbow stripes across the tops of their windshields, and "JAG YOU ARE" decals across the windshields and rear bumpers. The silver Evoque is only slightly different. It, too, has rainbow stripes across its doors, rear bumper, and windshield. Rather than a "JAG YOU ARE" decal, however, "EVOQUE" is spread across the front bumper in rainbow lettering. You can check out these unique models at the Pride parade in NYC.

Jaguar redesigned the F-Type for 2021, and you can win one here

Autoblog may receive a share from purchases made via links on this page. Pricing and availability are subject to change. No donation or payment is necessary to enter or win this sweepstakes. See official rules on Omaze. Before it was redesigned for the 2021 model year, the Jaguar F-Type was one of the best-looking vehicles on the market. The same can be said for the updated version. What also hasn’t changed is the fact that, while it looks great, it sounds even better. Thanks to a supercharged V8 that makes 575 horsepower, the growl of the F-Type can be heard long before you see it coming. Oh, itÂ’ll turn heads. ItÂ’s also quite a bit of fun to drive too. And Omaze is giving one away.  Win a 2021 Jaguar F-Type R Coupe - Enter at Omaze HereÂ’s what we thought of the F-Type when we first drove it last summer: “Being behind the wheel of the V8-powered F-Type R also remains an absolute hoot. You sit low in the cockpit, looking out over the long hood — we couldnÂ’t see the end of it without raising the seat up a smidge. The round steering wheel is large for a sports car, and while the leather is supple and grippy, it was tough to find a position where our hands were comfortable and our fingers could reach the clicky metal paddle shifters. Two seat types are available on F-Type models, but the more aggressive “Performance” seats come standard on the R. TheyÂ’re plenty bolstered, but wide enough to not be restricting on longer journeys. “The supercharged V8 fires up with a loud snarl, but a new Quiet Start mode can tone it down by closing the valves in the exhaust at startup. Your next-door neighbors will appreciate this feature, as the F-Type R is one of the loudest vehicles with a factory exhaust weÂ’ve ever tested. The engine and exhaust dominate the experience of the car from start to finish. Volume levels range from extremely loud to how the hell is this legal?  “Jaguar claims 60 mph comes in just 3.5 seconds, so acceleration within the speed limits is short-lived. This engineÂ’s nature, the way it makes power, is the most alluring part of the acceleration. You donÂ’t have to wait that split second for a couple turbos to spin up. The power is simply here, and thereÂ’s zero disconnect between your right foot and the Jag bounding forward. DonÂ’t shift before max horsepower comes on at 6,500 rpm, either, as the feeling of forward thrust just gets stronger the more you wind it out.