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Jaguar Land Rover's InMotion takes a stab at carsharing

Jaguar Land Rover's new InMotion mobility business aims to capitalize on the growing carsharing boom and develop other forms of alternative transportation. The first pilot programs kick off in the coming months in North America, Europe, and Asia. JLR owns InMotion, but the company acts independently from the automaker. "As a start-up business, InMotion combines the flexibility and pace needed to compete in the ever-changing mobility sector. It allows us to react quickly to new tech and ever-changing customer demands," Adrian Hallmark, JLR's Group Strategy Director, said in a statement. The 30-person firm intends to develop its own answers to upcoming transport problems and also invest in entrepreneurs to develop those solutions. InMotion isn't yet providing many details about what projects the firm expects to tackle, but the Website mentions carsharing and on-demand delivery services. Establishing InMotion shows that JLR doesn't want to fall behind the current trends in the auto industry. Practically every major automaker is currently pursuing future transportation ideas. For example, Ford recently took a very similar approach when it spun off Smart Mobility into a separate startup. BMW also rebranded its DriveNow carsharing service into ReachNow to also add a future ridesharing service. Related Video: JAGUAR LAND ROVER LAUNCHES NEW TECHNOLOGY START-UP InMotion launched to create innovative solutions, helping customers to overcome travel and transport issues Independent business with the agility and independence to react quickly in mobility sector InMotion will create apps and on-demand services Whitley, 11th April 2016: Jaguar Land Rover has launched InMotion, a new technology business that builds apps and on-demand services to overcome modern travel and transport challenges. Next month InMotion will begin real-world testing of a number of different services such as car sharing and car ownership solutions, across North America, Europe and Asia in the coming months. Adrian Hallmark, Group Strategy Director, Jaguar Land Rover said:"With the development of new apps and on-demand services, InMotion provides us with an opportunity to provide engaging and invaluable experiences to both new and existing customers globally." "As a start-up business, InMotion combines the flexibility and pace needed to compete in the ever-changing mobility sector.

Jaguar considering lightweight F-Type Club Sport?

In the market for a Jaguar F-Type? Then let us commend you, first of all, on your good taste. But you've got a difficult decision ahead of you: Do you go for the power of the V8 or the lighter weight of the V6? It's a tough call, even if the ~$30k range in price from the entry model to the flagship doesn't phase you.
Well, to make the decision easier (or potentially more difficult), Jaguar is said to be looking into yet another tempting option: that of a lightweight Club Sport model. Tipped to be based on the coupe (and not the heavier roadster), the F-Type Club Sport would allegedly shed a good 400 pounds or so off the curb weight, not so much through the removal of one component or another but through a "holistic" approach that would call on all aspects of the car to play their part in ditching excess weight. That could mean everything from carbon-fiber body panels to a stripped-out interior denuded of sound-deadening materials and creature comforts, says Auto Express.
In developing the rumored F-Type Club Sport, Jaguar is apparently facing a similar dilemma to what buyers are pondering: will it base the track-focused model on the top-of-the-line F-Type R, with its 5.0-liter supercharged V8 driving 542 horsepower to the rear set of lighweight alloys but weighing down the schnoz? Or should it try to get more power out of the lighter 3.0-liter supercharged V6, which currently nets 340 hp in base form and 380 in S spec? Let Jag know what you'd do by leaving your thoughts in Comments.

Jaguar Land Rover details JustDrive connectivity suite

JustDrive will allegedly deliver on the long-promised idea of natural communication between driver and car.
Jaguar Land Rover's all-new InControl system is set to get a big bump as the British company will add a new service called JustDrive, which expands on the smartphone-focused infotainment system by adding a singular voice controller for a wide array of the system's currently available apps.