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Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

2021 Jaguar F-Type arrives, and it still looks spectacular

The 2021 Jaguar F-Type is officially here, and proportionally, it looks a whole lot like the current F-Type. There’s nothing wrong with that, as the F-Type is still one of the best looking cars on sale today. Jaguar didnÂ’t want to mess with that winning formula, so it took a light brush to the British sports car. Despite the silhouette remaining largely unchanged, the finer styling points are significantly different. Jaguar gave the F-Type a larger grille, slimmer horizontal headlights, a new clamshell hood and reshaped side air intakes. Its taillights are smoothed out, but they feature JaguarÂ’s “Chicane” light graphic from the I-Pace. Thankfully, the V8Â’s menacing quad exhaust design remains for the high-performance R trim. “F-Type has always had great proportions and stance, and our latest design is all about enhancing those key Jaguar values. Our aim was to make the car more contemporary, more purposeful, and even more dramatic,” said Adam Hatton, Jaguar exterior design director. When it comes to engines, Jaguar is staying the course for the most part. The base engine is still the 2.0-liter turbocharged four-cylinder that makes 296 horsepower. Jag took the manual transmission away for the 2020 model year, and the eight-speed automatic transmission remains the only option for 2021 as well. The upgrade engine is still the supercharged V6 that makes 380 horsepower, though the 340-horsepower version is no longer available. Jaguar promises it still sounds spectacular. If you want maximum performance, the F-Type R is the way to go for the time being. Power is up to 575 horsepower and 516 pound-feet of torque in the R — these figures happen to be exactly the same as the SVR, but 25 horsepower and 14 pound-feet of torque more than the previous R.  Jaguar didnÂ’t reveal plans for a SVR version of this new F-Type down the road, but we assume one must be in development. Expect even more horsepower from that car if/when it arrives. As of now, Jaguar claims the R will hit 60 mph in 3.5 seconds, the same time as the SVR. Top speed is electronically limited to 186 mph. Every engine configuration comes with an active exhaust system as standard or optional. The R features a new “Quiet Start” mode thatÂ’ll help you maintain a friendly relationship with your neighbors. Jaguar made some handling improvements to the new F-Type, too. New springs and anti-roll bars complement recalibrated continuously variable dampers.

2019 Jaguar F-Pace SVR Second Drive Review | A thunderingly good performance cat

Jaguar entered the high-performance SUV game late with the F-Pace SVR, but hopping on the unstoppable freight train now is better than ignoring it completely. Just like its European competition, the Jaguar has a delightfully overpowered engine and luxury in spades, as well as handling that borders on the uncanny. But if there’s a downside to the F-Pace SVR, itÂ’s that it falls victim to the same issue that plagues its competition: not enough differentiation. From a size, shape, power and features perspective, the SVR doesnÂ’t stand out next to others like the Mercedes-AMG GLC 63, BMW X3 M, Porsche Macan Turbo or Alfa Romeo Stelvio Quadrifoglio. But, there is a but: One factor makes the 2020 Jaguar F-Pace SVR unique among the competition. Jaguar gave the F-Pace SVR 550 horsepower and 502 pound-feet of torque – great numbers, but itÂ’s how the SVR makes them thatÂ’s the kicker. Instead of a smaller, twin-turbocharged engine, Jaguar tapped its 5.0-liter supercharged V8 for duty. This makes it doubly unique: the largest displacement in its class, as well as the only one to feature a supercharger, making the driving experience palpably different than the rest. With a blower and all that displacement, thereÂ’s no lag. Power hits early and with authority, throwing us back in the nicely sculpted leather buckets. The SVRÂ’s mid-range is especially impressive, and thereÂ’s no drop-off in power as the engine approaches redline. Turbocharging technology is virtually lag-free in most applications these days, but the SVRÂ’s engine is still sharper and responds quicker than the rest. The others may be as quick or quicker than the Jaguar in a straight line (the SVR hits 60 mph in 4.1 seconds), but none are able to match it in throttle response or engine character. And then thereÂ’s the sound, that glorious exhaust cackle thatÂ’s a near carbon-copy of the F-Type SVR. Our future may be electric, but the pipes on this crossover are welcome in this world for as long as they care to stay. Their cacophony of growling and crackling is louder and meaner than any other high-performance SUV on sale today. Some hooligan who thinks just like us mustÂ’ve engineered it. The only thing missing among the loud noises is that of a supercharger whine. Not even a hint of it is audible from inside the cabin, and the supercharger is the biggest performance factor that sets this car apart. Let us hear the whine, Jaguar.