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Jaguar releases Desire short film starring F-Type and Damian Lewis

After stoking the hype with a theatrical-style trailer, Jaguar has finally released the full-length version of its mini-movie, Desire, to help kick off the new 2014 Jaguar F-Type. Starring Homeland actor Damian Lewis across from the lovely Shannyn Sossamon, the film has been turned loose on YouTube after an initial debut at the Sundance London film and music festival.
Shot in Chile's rather breathtaking Atacama Desert, Desire is described by the producers as being "A story of betrayal, retribution, passion and greed." Lewis plays the lead role of Clark, a high-end car delivery guy (great work if you can get it), who runs into an unexpected, sexy mystery when shuttling the lovely F-Type to the middle of nowhere. Who could have guessed?
We won't spoil any of the not-exactly-serious 13-minute plot for you; scroll down below to see for yourself if the theatrical pomp and circumstance is worthy of Jag's newest roadster.

2024 Jaguar F-Pace Review: Fun, pretty and luxe, the big Jag's better with age

Pros: Engaging to drive; good looks; high-class cabin; crazy-good sport seats; big cargo area and generally more spacious than compact rivals Cons: Pricier than compact rivals, smaller than midsize ones; base engine acceleration a touch off the pace; convoluted climate controls The Jaguar F-Pace has now been around for quite some time – eight years have passed since we first got behind the wheel in far-flung Montenegro. While most vehicles would be well past their best years and already replaced by now, the 2024 Jaguar F-Pace is an example of something that has actually gotten better with age. Its infotainment technology is up to date and far easier to use than anything Jaguar Land Rover has offered before. Its cabin quality and design are better, the engines have been upgraded, and we even think the design tweaks made a few years ago improved upon an already knockout design. In many ways, the F-Pace is reminiscent of another small SUV thatÂ’s thrived past the usual best-by date: the Porsche Macan. It too is fun to drive, with exceptional steering, sharp handling and compelling performance, especially from the six- and eight-cylinder models. They are both for SUV shoppers looking to enjoy their time behind the wheel (and look good doing it), and are OK paying more money than other compact luxury SUVs. There is one major difference, though: The F-Pace is not only much bigger than the Macan, itÂ’s bigger than most of those other compact luxury SUVs. ItÂ’s closer to a midsize, with the closest size comparable being the Lexus RX. That grants it a spacious back seat and a surprising amount of cargo space. We were honestly not expecting to like the F-Pace as much as we did during a recent test drive of the P400 R-Dynamic S. It seemed likely that all those years in between times behind the wheel wouldnÂ’t have been kind. Far from it. We like it even better, and think those in the market for an SUV in its price range should give it a shot. Interior & Technology   |   Passenger & Cargo Space   |   Performance & Fuel Economy What it's like to drive   |   Pricing & Trim Levels   |   Crash Ratings & Safety Features What's new for 2024? Apple CarPlay and Android Auto can now be connected wirelessly. Jaguar also trimmed the F-Pace lineup down to three versions, all tied to a different engine. This results in the base price ballooning by $8,000 since the new base trim level is the R-Dynamic S.

Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.