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2021 Jaguar XF First Drive Review | The final saloon to wear a Leaper?

The 2021 Jaguar XF has arrived. After a series of pandemic-related delays, Jaguar Land Rover’s latest models have finally started appearing stateside, ready to find their way into the waiting hands of buyers thirsting for options after a year of economic uncertainty. Like just about everything else in the Jaguar lineup, however, the XF was also subjected to a dramatic tidying-up for the 2021 model year that leaves it cheaper, simpler and, sadly, quite a bit less exciting. While JaguarÂ’s crossovers get new powertrain options as part of a simultaneous future-proofing effort, the big upgrade for the 2021 XF is an overhauled cabin. Just about every visible component in the XFÂ’s interior is new for 2021. The 11.4-inch Pivi Pro infotainment system gets a swanky new magnesium frame to go with its complete software overhaul. The new system plays nicely with Android Auto and Apple CarPlay and is capable of over-the-air updates. Jaguar has also added a number of standard features including proximity entry, wireless phone charging, active noise cancellation, a surround-view camera system and a 12-speaker Meridian sound system, all for $45,145.00 – about 10 grand cheaper than a base Audi A6, Volvo S90, Mercedes E-Class or BMW 5 Series. ThereÂ’s bad with the good, however. In case you missed it, the XF is now JaguarÂ’s only sedan, and the downsides donÂ’t end there for four-door fans. Jaguar not only got rid of its other sedans, it also pared down the XF to just a handful of variants. Wagon? Nope. Bigger engines? Nuh-uh. In 2020, Jaguar offered 10 different versions of the XF; this year, that number is three: P250 S RWD, P250 SE RWD and P300 R-Dynamic SE AWD. Helpfully, Jaguar names its models for their engine output figures (in PS, not HP, mind you). The P250 variants make 246 American horsepower and 269 pound-feet of torque and are offered exclusively with rear-wheel drive; the P300 R-Dynamic SE picks up another 50 horses and 27 lb-ft, along with an extra pair of driven wheels. Both utilize an eight-speed ZF automatic; both get the same size front and rear brakes. And thatÂ’s it. No six- or eight-cylinder variants. If you want more fun, look into an F-Pace. Welcome to 2021. If you were hoping for a redeeming description of a slimmed-down, lightweight XFÂ’s sporty driving dynamics right about now, sorry, youÂ’re not getting that either.

Jaguar's ambitious turnaround plan will put a big focus on the American market

Land Rover is on a roll, but it's been awhile since we've heard from sister company Jaguar. The company is concocting yet another turn-around plan, and recently-appointed CEO Adrian Mardell provided several details about what's in it and it means for the American market. Speaking to industry trade journal Automotive News Europe, the chief executive conceded that mistakes have been made. "[Jaguar] was incredibly successful in North America 25 years ago, before we took the compromises and the decisions we made," he explained. He stopped short of providing specific details but pointed out that Jaguar's best days have been "lost within Ford Motor Company data." If you need a crash course in Jaguar history, Ford bought the brand from British-Leyland in 1990 and sold it to India-based Tata in 2008. Mardell, who joined Jaguar Land Rover in 1990 and watched the group embark on a roller-coaster ride, sees big potential for growth on Ford's home turf. "There are 20 million millionaires in the United States alone. So, a lower volume [and a] higher price positioning is absolutely the right position for Jaguar today," he opined. In contrast, Jaguar has largely aimed for mainstream segments in recent years. The publication added that Jaguar's master plan calls for moving upmarket to fight in the same arena as Bentley and Porsche. As of writing, most buyers and journalists consider Jaguar an alternative to brands like Audi, BMW, and Mercedes-Benz, and its current portfolio reflects this positioning: The XF competes in the same segment as the 5 Series, for example, while the F-Pace goes head-to-head against the X5. Moving upmarket is easier said than done, and there's no word yet on precisely how Jaguar will pull it off. We know that it's starting from scratch; it canceled the new XJ months before the big sedan's unveiling. Automotive News Europe learned that one of the models being designed to jump-start the brand is an electric four-door GT that will cost about GBP100,000 (around $128,000) when it goes on sale in 2024. Looking further ahead, the brand will continue to expand by launching two additional electric models. Their design will "split opinion." "What we will not worry about is being loved by everybody, because that is the kiss of death. That is what put Jaguar in the situation it is in today, which is with no equity whatsoever," outspoken JLR chief creative officer Gerry McGovern recently told a group of investors.

Jaguar to sell all-electric cars by 2030, and six electric Land Rovers coming in next five years

Jaguar is making a big transition to become an electric-only car company. The switchover is meant to kickoff in 2025, and by 2030, Jaguar says 100% of its vehicle sales will be of electric models. Land Rover is taking a similar route, but to a lesser extent. The British off-roading brand says that it will introduce six pure electric variants in the next five years, with eyes on 60% of its sales being of electric models by 2030. Its first all-electric model will arrive in 2024, JLR said. An Automotive News report cites CEO Thierry Bollore, saying he expects "almost zero" production of cars with internal combustion engines by 2039, making that the theoretical end date of Land Rover vehicles with ICEs.  JLR, owned by India's Tata Motors, said on Monday the Jaguar brand will lead the way with a fully-electric model range built on a brand-new electric platform. The Land Rover EVs are to be built on a separate electric vehicle architecture to provide for "two clear unique personalities." The Land Rover EVs are said to be finding homes on both the Modular Longitudinal Architecture (MLA) and Electric Modular Architecture (EMA). Both support combustion engine layouts and full EV layouts, but the latter is said to be more biased toward EVs and to exclusively support "advanced electrified ICE." Both brands will be taking advantage of technology from within the Tata Group (JLR's owners) to make this transition happen. There's limited information on the future of certain models for the time being, but Jaguar did say that its previously-planned XJ replacement will no longer have a place in the brand's lineup. That said, Jaguar says the nameplate might stick around, with the assumption it could be used on an all-new future EV. Additionally, Automotive News reports that Jaguar will transition away from SUV-style vehicles, citing Bollore — the theory being that Land Rover takes over and completely fills that space in the future. We'll be wondering about what will become of the F-Pace and E-Pace. Our biggest Jaguar question concerns the F-Type, though. Will we get a fully electric version of the sports car in the future? Jaguar didn't address it, but we certainly hope so. JLR said that as it electrifies its model range, it will keep all three of its British plants open. But Bollore, who took over as chief executive in September, said the carmaker's Castle Bromwich plant in central England would focus on "non-production" activities in the long term.