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Jaguar could morph into an electric-only brand and explore new segments

Jaguar is set to morph into an electric-only brand whose products will be aimed directly at Tesla's and Polestar's, according to a recent report. Its future range will allegedly include alternatives to the Tesla Model 3 and the Polestar 2. Nick Rogers, the head of Jaguar-Land Rover's engineering department, told British magazine Auto Express that a small electric Jaguar "would be great." His definition of small is different than, say, Smart's; don't expect the company to release an alternative to the ForTwo, or something along the lines of a Renault Twizy. Instead, he's likely referring to a model positioned below the XE, which is currently the smallest Jaguar, in terms of size. If approved, the car will be about the same size as a BMW 1 Series, though it might sit a little bit taller. Adding a few inches of ground clearance would give engineers more space to stuff a battery pack under the floor, while allowing its marketing department to reach a wider audience by presenting the hatchback as a crossover. "We need to think about that. That's a really cool space that we ideally want to be in, and ideally our customers want us to be in. It's extremely relevant at this time," he said. This isn't the first time we've heard that Jaguar is starting to think small. In June 2020, we reported the company is considering replacing the aforementioned XE and the XF with a single compact model that would almost certainly be offered as a hatchback and as a sedan. Jaguar's transformation into an electric-only manufacturer is allegedly the brainchild of Thierry Bollore, who will take the firm's reins in September. He recently led Paris-based Renault, which is also allocating huge resources to electrification. We know the next-generation XJ (shown in spy shots taken far north of the Arctic Circle) will be offered with an electric powertrain (though internal combustion variants will be available, too), and Auto Express learned an XE-sized battery-powered model placed in the Model 3's segment is very likely, too. Finally, at least for now, an electric SUV tentatively called J-Pace will reportedly enter production in the coming years. It's too early to tell what the future holds for the E-Pace, the F-Pace, and the XF, though we wouldn't be surprised if the latter does not get a replacement. Where the F-Type would fit in an electric-only range hasn't been decided yet; sealing its fate one way or another will be one of Bollore's first tasks.

Why Jaguar Land Rover's Havn ride-hailing service sounds nicer than Uber or Lyft

Havn is a new app-based ride-hailing service that has launched in London, and promises a more upscale experience than Uber, Lyft, or the city's characteristic black cabs. Havn is backed financially by Jaguar Land Rover, and it exclusively uses Jaguar I-Pace electric SUVs, which are definitely a step up from the Camrys and Accords that seem so popular over here. Havn calls itself a chauffeur service, but it functions similarly to an app-based ride-hailing service. One difference is that you need to request a ride at least 30 minutes in advance. When scheduling a ride, customers are able to specify a music playlist, cabin temperature, and — most compelling of all — your preferred level of "chauffeur interaction." Those chauffeurs, interestingly, are all full-time employees, not gig workers. Havn pricing is based on time plus distance, with a 20 GBP (~$25) minimum charge. Hourly rates also are available, while airport runs have a fixed pricing schedule. Heathrow airport to central London is 74 GBP (~$95), for instance, and Gatwick to West London is 108 GBP (~$140). Airport pickups include an hour of wait time, while other scheduled pickups include 30 minutes waiting at no extra charge. It will be interesting to see whether this service succeeds in London, and whether it makes the leap to our side of the Atlantic. Whether it's Havn or some other startup, a trend toward a better ride-hailing experience, both for passengers and for drivers, would be a positive for an industry that has suffered its share of negatives even while quickly becoming part of the fabric of the modern transportation system. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.    

Jaguar F-Type squares off against Porsche 911, Aston V8 Vantage with Chris Harris

Chris Harris is back on the job, taking on really really difficult car questions like: Which enormously sexy and good-to-drive, high-performance convertible is the top of the heap? As one of the hottest cars in the luxury space right now, the Jaguar F-Type S is, of course, in on the action. Competition comes in the form of the Aston Martin V8 Vantage Roadster and the Porsche 911 Carrera S Cabriolet. Sun-loving CEOs who despise test-driving need look no further.
Scroll on below for a fully featured (with a running time of more than 20 minutes) comparison video. Harris does his best to entertain - in a typically nitpicky and made-up-British-words fashion - and the moving pictures are lovely to look at. Kick back, pour a pint and get your weekend started off right.