Jaguar 2002 X-type Awd on 2040-cars

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Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

The diesel premium in our Jaguar XE quickly pays for itself

Our long-term 2017 Jaguar XE 20d AWD recently returned from a 2,000-mile road trip. My wife and I took a few days to visit her family in Auburn, Alabama, and it was the first real chance anyone has had to stretch the Jaguar's legs outside of Michigan. It was also a good opportunity to see what sort of fuel economy I could wring out of the XE's 2.0-liter turbocharged diesel. The diesel engine was the main reason I chose it over our equally lovely long-term 2017 Audi A4. For me, chasing fuel economy is a great way to stay focused on the road. The XE 20d AWD is rated at 30 city/40 highway and 34 combined. The drive to and from Auburn is almost entirely highway, so I knew matching the highway rating would be easy enough. The XE has a 14.8 gallon tank, so I was looking at a minimum of 600 miles per tank and four fills for the trip, counting the initial pre-departure fill. I had two main concerns: first, this was a new route, so I didn't know how available diesel would be along I-75; second, crossing the Appalachian Mountains was going to severely cut into my overall average. The first worry turned out to be a nonissue, especially as we went further south. Not once was I forced to go from station to station looking for a lone green-handled pump. People in the South love their Cummins, Powerstroke, and Duramax-powered trucks, meaning diesel pumps were plentiful. Rolling up in a Jaguar does garner attention, though. An older gentleman even asked if I knew that I was putting diesel in the car. It seems he didn't have much faith in my reading comprehension skills. The mountains were more of a problem. There was literally no getting around them, but were west of the highest parts, so it could have been worse. The indicated fuel economy dropped by 4 mpg on the way up, from 47 mpg to 43. Still, I managed more than 650 miles from a tank, though I was starting to push my luck. We filled up for the short final leg. By the time we rolled into Auburn, the display indicated 44 mpg – pretty damn good, I'd say. It held there for the entire trip. Calculating the actual mileage revealed the computer was generous by 2 mpg, but that's par for the course. Few automakers display precise numbers. The relative ease of getting this sort of fuel economy was complemented by the price of diesel. At each one of my four stops, diesel cost less than premium, the required fuel in all of the XE's gasoline engines. According to AAA, the same is true nationwide.

2018 Jaguar F-Pace long-term test introduction

We just spent six months driving around Jaguar's XE in diesel trim, a fun, frugal sports sedan that impressed all of us. But we know that diesel sedans are a pretty slim part of the market, so we decided to check out the other side of Jaguar's coin. For the next six months, we'll be driving a 2018 Jaguar F-Pace. In today's SUV and crossover obsessed world, the F-Pace is already the brand's best seller, and if history and the Porsche Cayenne is any indication, it'll hopefully help finance the sort of lust-worthy but low-volume cars we all love so much. In the meantime, we'll be finding out what all those new Jag owners are getting themselves into. What we got Our particular F-Pace is very close to fully loaded. Outside, it's coated in deep, vibrant Caesium Blue, a hue that was originally intended only for the F-Pace First Edition but popular demand made it more widely available. It's accented with the "Black Package," a $360 option, which swaps out shiny chrome trim on the grille, window surround and fender vents for gloss black pieces. We also added gloss black 20-inch wheels to match, a $1,020 option. For $410, we added a fifth one of those wheels in the trunk, too, since we opted for a full-size spare. Our F-Pace's sporty appearance is complemented by an athletic engine. The F-Pace S (starting price $60,770) comes with the most powerful engine currently available, a 3.0-liter supercharged V6 good for 380 horsepower and 332 pound-feet of torque. Like all F-Pace models, all-wheel drive and an 8-speed automatic transmission are standard. Also, because this is the S model, our F-Pace has the ability to store a custom configuration for the steering and suspension. Most of the options on our F-Pace are convenience items such as the $1,840 "Comfort and Convenience Package" that adds heated and cooled front seats, heated and power-reclining rear seats, remote levers for folding those seats, and a powered, hands-free-opening hatch. The $2,350 "Luxury Interior Package" adds configurable ambient lighting, four-zone climate control, a lockable and cooled glovebox, an air quality sensor, a pair of 12V power sockets in the rear, illuminated door sill plates, a suedecloth headliner and fancier floor mats. The "Driver Assistance Package" and "Technology Package" each cost $3,250 and provided us with Jaguar's top-of-the-line Touch Pro infotainment system, Wi-Fi, a Meridian sound system, navigation, parking sensors, 360-degree cameras, and adaptive cruise control.