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Jaguar-Land Rover rules out downsizing into new segments

Jaguar-Land Rover (JLR) will continue expanding its portfolio of models during the 2020s, but the group confirmed it won't chase volume by branching out into smaller segments like its German rivals. The two brands will instead seek partnerships to generate economies of scale. "We should not and will not drive down into segments just to get economies of scale," said Felix Brautigam, Jaguar-Land Rover's chief commercial officer, in an interview with Autocar. He added the second-generation Range Rover Evoque (pictured) released in 2018 is already a relatively small car. It stretches 172 inches from bumper to bumper and 75 inches from side to side, so it's approximately 4 inches longer and 5 inches wider than the eighth-generation Volkswagen Golf. It's about 8 inches taller than the German hatchback, however. While that's small by luxury car standards, Mercedes-Benz and BMW respectively went smaller with their Smart and Mini brands. Audi doesn't have an entry-level sub-brand, but it doesn't need to because it's part of the gigantic Volkswagen Group. Japanese luxury firms like Lexus and Infiniti are also part of bigger companies. Brautigam's comments bury numerous rumors. They confirm Jaguar won't take on the Mercedes-Benz A-Class, the Audi A3, and the BMW 1 Series with a model positioned below the XE, which competes against the C-Class, the A4, and the 3 Series, respectively. They also douse cold water on the born-again Freelander (which ultimately morphed into the LR2 in America), which Land Rover was allegedly developing to slot directly below the aforementioned Evoque. Ironically, JLR might soon have access to platforms capable of underpinning smaller vehicles. Parent company Tata Motors is actively looking for an outside company to link arms with the British brands, according to a separate report. Officials reportedly approached BMW -- which used to own Land Rover, and announced a joint-venture with the group in 2019 -- and Geely, the Chinese giant whose portfolio of brands includes Volvo, Polestar, Lotus, Proton, London Taxi Company, Terrafugia, and half of Smart, plus a sizeable, nearly-10% stake in Mercedes-Benz parent company Daimler. Geely told Bloomberg it hasn't heard from Tata or JLR. BMW and Tata remained silent. While a partnership with someone looks likely considering the significant hurdles faced by JLR, its parent company has categorically ruled out selling the duo it purchased from Ford for $2.3 billion in 2008.

Latest Jaguar XJ snaps show old versus new

It is a rare day when automakers line up their current models and test cars right next to each other and allow us to compare them directly. However, Jaguar ending up doing just that during cold weather testing of the face lifted XJ, providing the perfect chance to see just what the company is changing.
We spotted the refreshed XJ testing last year, and it hasn't evolved much since then. The updated model sports clear turn signals and a slightly revised front air dam. The modifications are similarly minor at the rear. The bumper appears to dip down slightly further on the new sedan. Thankfully, those gorgeous taillights are still draped over the back of the car. The exhaust outlets have switched to oval shapes rather than the current parallelograms. This alteration could just be chalked up to it being a test car, but the previous tester we saw had a similar design. It's possible that the camouflage could be hiding other revisions, but don't expect anything radical from the facelift.
Our previous report indicated that Jaguar is also planning some interior upgrades with new infotainment and ambient lighting. The company seems to feel that there isn't a point in messing with the XJ's design just yet, since all of the changes we see here are very subtle. No problems, here - to our eyes, the big Jag is still one of the prettier sedans on the road today.

Jaguar's EV future starts with three 'sports crossovers' in 2025

Who'd have thought Cadillac and Jaguar would have so much in common? Once paramount luxury brands that lost their respective ways around the same time, floundered with one not-good-enough product after another, and have several failed reboots on their resumes. Given one last chance by their parent companies to get it together, both committed to all-electric lineups. And both have made it clear they're targeting the super-luxe demo, with Bentley the marque that always comes up as the hare in the distance. Cadillac appears to have made an outstanding shot off the line, its Lyriq bringing home reviews worthy of long-ago Cadillac, the Celestiq promising everything we screamed for from Cadillac concepts like the Escala and Ciel. We have two more years to wait for what Jaguar's bringing, the English automaker not expected to show near-production concepts of it coming lineup until a "globally significant" auto show that year. Autocar calims to have a few more details out of Jaguar HQ about what's to come. The product lineup has been guesswork to now. Autocar says it's going to be "a trio of ... electric sports crossovers." If that's the case, that means the F-Type puts an end to Jaguar's run of sporty, luxurious coupes — for a spell, at least. According to the report, the new range starts with a model around the size of the Porsche Taycan Sport Turismo wagon, which is an inch shorter than a Cadillac Lyriq. Two- and four-door variants will offer single- and dual-motor powertrains. Pricing is expected to begin in the GBP80,000 ($96,406 U.S.) to GBP90,000 ($108,457 U.S.) bracket, which would make this EV the highest starting price for any entry-level production Jaguar in maybe ever. Right now, the I-Pace starts at GBP66,350 ($79,957 U.S.), the F-Pace at GBP46,250. The most expensive model among the range is the F-Pace SVR at GBP81,150 ($97,792 U.S.). It's thought the upper end of the lower-end EV could "push prices to GBP120,000" ($144,610 U.S.) before getting to the SVR trims.     There's no info on the middle sibling. The flagship is anticipated to start around GBP120,000. Two motors and all-wheel-drive would be the default powertrain, prices hitting GBP200,000 ($241,016 U.S.) for SVR models.  The aim is to earn comfortable profit selling no more than 60,000 vehicles globally per year.