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Jaguar models could rev with inline-six engines again

Rumors are swirling once again that Jaguar might return an inline-six engine to its lineup. Autocar claims Jaguar Land Rover will use the modular Ingenium engine family to create a 3.0-liter straight-six. The new motor will replace the automaker's current V6. As with the Ingenium 2.0-liter four-cylinder, JLR will likely offer the powerplant in gasoline- and diesel-fueled versions. A rumor in May 2015 also suggested JLR would create an Ingenium-based turbocharged 3.0-liter inline-six and a 1.5-liter three-cylinder unit. According to Autocar, the engine bay in the XE, XF, and F-Pace can already fit the longer engine. The automaker isn't talking, though. "We can't comment on future product one way or another," company spokesperson Nathan Hoyt told Autoblog. Jaguar built much of its performance legacy with straight-six-powered vehicles. While the C-Type and D-Type were winning races with the engine layout, practically every Jaguar production model used them as well. Today, straight-sixes are less common. BMW continues to use them, and Mercedes-Benz reportedly also plans to offer one soon. While Autocar's report is still just a rumor, the move to an inline-six could be advantageous for JLR. For example, using an Ingenium-derived design could simplify manufacturing by allowing the company to build the powerplant in one factory alongside the 2.0-liter version. Returning to a design with such an important heritage for Jaguar would also make life easy for the brand's marketing team because it could link the new engine to past racing glory. Related Video:

Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

Weekly Recap: Takeaways from the Frankfurt Motor Show

We obsessively covered the 2015 Frankfurt Motor Show, and naturally, we selected our favorites from this fall's biggest automotive event. Now that the dust has settled, we're looking ahead to what it all means. Here are three takeaways from the floor in Frankfurt. The Germans are serious about electric vehicles: It's a bit cliche to say BMW, Mercedes, and Audi have downplayed electrics in favor of other technologies, like diesels. For a time that may have been true, but those three companies, along with Porsche and Volkswagen, are emerging as leaders in EV development. That was on display in Frankfurt, when all of them revealed either all-electric or plug-in hybrid models. Gas prices are relatively low in the United States, but clearly the Germans are thinking long-term and globally. Everyone is serious about SUVs: You gotta have one, even if you're Bentley or Jaguar. It's 2015 and it's what consumers want. As Jaguar design director Ian Callum put it, "Not to be in the sector would be a little naive for the sake of purity." It's not just the flashy exotic luxury makers. Nissan showed the Gripz concept, which is rakish, radical, and meant to blend traits of SUVs and sports cars into a vehicle that really crosses over. Look for more, especially in the luxury sector, as Rolls-Royce, Lamborghini, and Aston Martin ramp up their own SUV efforts. There's no ceiling to the luxury market: Speaking of high-end cars, companies are continuing to invest in extravagant wares beyond just SUVs. Even during the recession, ultra-luxury makers remained relevant, and now they're back at full stride. In Frankfurt, that was illustrated by yet another S-Class model, the cabriolet, which will come in S550 and S63 AMG variants in the United States. Ferrari also showed off the 488 Spider, and Lamborghini opened up the Huracan LP 610-4 Spyder. Meanwhile, Bugatti's Vision Grand Turismo concept reminded enthusiasts that it's plotting life after the Veyron. European auto shows always draw the glitziest reveals from luxury makers, and this year didn't disappoint. OTHER NEWS & NOTES 2016 Honda Civic redesigned with snazzier style, turbo power The 10th-generation of the Honda Civic debuted this week at events in Los Angeles and Detroit ahead of its launch in the United States this fall as a 2016 model. Honda fortified the Civic with LED lights, an available turbo engine, and a more tech-laden cabin.