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Jaguar riffs on Super Bowl ad with new F-Type Coupe web short

Continuing the story of black hearts it began with its first Super Bowl commercial, Jaguar is roaring down the dark and oh-so-magnificently appealing road of villainy with a new spot featuring Tom Hiddleston. Using its new F-Type Coupe to demonstrate, the actor explains the salient features of the best - meaning, English - villains.
However, it's likely that even if you could manage the elegance, the tailored suit, the sharp wit and the distinct sound, you couldn't pull it all off nearly as well as Hiddleston. That doesn't mean you can't try, of course. Might we suggest starting with his excellent lesson in being properly villainous in the video below?

Lister is now taking offers for 200 mph LFP SUV

Lister is now taking orders for its new LFP SUV, which is a heavily tuned version of the Jaguar F-Pace. Stock, the F-Pace's supercharged V8 engine makes a handsome 380 horsepower, and the SVR version is good for 550 hp. Lister is intent on making the LFP the world's fastest SUV, so that power output has grown to 670 horsepower. The 0-62 mph sprint will only take 3.5 seconds, and Lister says the LFP will go on to reach a top speed of 200 mph. This would leave the 190 mph Lamborghini Urus in second place. While the 707-horsepower Grand Cherokee Trackhawk can hit 62mph in 3.6 seconds, its top speed is "just" 180 mph; the Alfa Romeo Stelvio Quadrifoglio is good for 176 mph and it hits 62 mph in 3.8 seconds. The Tesla Model X, on the other hand, is capable of a 2.9-second 0-62 mph blast, but it will only reach a limited top speed of 155 mph. The company says the LFP's bold top speed figure can be achieved partly thanks to extensive use of carbon fiber – however, the wording is still served with a grain of salt, as Lister says the LFP will "potentially" be the world's fastest SUV, and the claims are yet unverified. The carbon-aided weight reduction also has handling benefits for the large SUV. Lister also released these photos of the LFP, complete with interior shots depicting a more racing-inspired cabin, yet trimmed with luxurious materials. Or as the company blurb says: "Take a look at the interior to see how comfortable 200mph can be". Lister prices the LFP at GBP140,000, or a touch over $180,000. Related Video:

Jaguar Project 7 Concept

The Jaguar Project 7 Concept debuted at the Goodwood Festival of Speed just last month. But unlike most concepts, which serve only to collect fingerprints on a stage, the track-ready one-seater spent its days barreling past the hillclimb crowds with Mike Cross, chief engineer of vehicle integrity at Jaguar, beaming behind its right-hand-drive steering wheel. What's more, the powers that be at Jaguar even let yours truly drive the Project 7 during the Concurs d'Elegance festivities at Pebble Beach last week.
Built on an all-aluminum V8 F-Type chassis with modified suspension, the Project 7 (a name acknowledging Jaguar's seven Le Mans wins between 1951-1990) is best thought of as an F-Type masquerading as a D-Type. The two-door is fitted with a supercharged 5.0-liter V8 good for 550 horsepower (no pictures as Jaguar wouldn't allow us to open the hood). An eight-speed automatic, with a torque converter, sends the power the rear wheels, allowing the single-seat roadster to crack the 60-mph benchmark in just over four seconds.
Modifications to the bodywork include a new lowered windshield, carbon-fiber aerodynamics and a rear fairing with integrated rollover hoop. The driving position has also been lowered by more than an inch, allowing the sole occupant to not only escape the airflow, but take advantage of a lower center of gravity.