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V12-powered Jaguar E-Type Series 3 the restomod treatment from UK firm

As Jaguar tries to figure out its future, a growing number of aftermarket companies are reinventing its past. British restoration shop E-Type UK is the latest company to announce a restomod program for the popular sports car released in 1961. It's working with later Series 3 models, which is a little unusual, and it leaves no part untouched. E-Type UK starts every Unleashed project with a donor car; it doesn't build an E-Type from scratch. After strengthening the basic platform, it bores out the V12's cylinders to increase its displacement to 6.1 liters, 800 cubic centimeters more than stock. Additional modifications, like an electronic fuel-injection system and a free-flowing exhaust system, boost the engine's output to 400 horsepower, and a five-speed manual transmission sends the cavalry to the rear wheels. Four-piston front brake calipers ensure the Unleashed stops as well as it goes. With the engine finished and tuned, E-Type UK turns its attention to the chassis. It fits the E-Type with technology the original model could only dream of, like fully adjustable shock absorbers. Wire wheels are standard equipment, they fit the car's sleek profile well, but their diameter increases slightly to 16 inches to clear the bigger brakes. Designers restyled the bumpers, the grille, and the exterior emblems, though the changes are relatively subtle, and they added LED headlights to give the E-Type the visibility of a modern car. Inside, the only limit is the thickness of the buyer's wallet. Anything is possible; the options include different types of leather upholstery and various trim options. Heated seats, LED lighting, a push-button ignition, Bluetooth connectivity, and a surround-sound system are among the equipment added by E-Type UK to encourage future owners to drive their Unleashed often. All told, each build requires at least 4,000 hours of labor, which partially explains why pricing starts at GBP325,000 (around $447,600 at the current conversion rate) before the cost of a donor car enters the equation. For context, that money could buy you two examples of the Lamborghini Huracan Evo and a garage to keep them in, a small plane, or 447 examples of your favorite $1,000 econobox. And yet, we doubt E-Type UK will have a difficult time finding clients. Restomods are a big trend in the industry, some are even Volvo-based, and they're never cheap. Related video: This content is hosted by a third party. To view it, please update your privacy preferences.

Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Jaguar Land Rover will electrify all new models after 2020 — and maybe some old ones

Just as Volvo did earlier this year, Jaguar and Land Rover announced a date after which all new models introduced will be electrified. That date is 2020, a year after Volvo, and JLR's definition of electrification is very similar to Volvo's, including full electrics, plug-in hybrids, and mild hybrids. Whether the British automaker's mild hybrids will be something like the 48-volt start-stop function on the Audi A8 or a more conventional hybrid has yet to be announced. Regardless, internal combustion engines won't disappear from the Jaguar and Land Rover lineups yet, and there's still a couple of years before the start date for the companies to sneak in a fully gasoline or diesel model if they wish. And on the flip side, there's nothing stopping the companies from releasing EVs or hybrids before the start date, which is exactly what Jaguar is doing with the I-Pace. Jaguar reiterated that the electric crossover will go on sale in 2018. View 11 Photos Jaguar specifically isn't just looking at electrifying future cars, but also possibly classic cars. Jaguar Land Rover Classic revealed its fully electric E-Type concept. The vintage car department took a first-generation model and created a battery pack and electric powertrain that could fit in the car, leaving as much original as possible, including the way it drives. The battery pack and motor are mounted up front, with power sent to the rear, and they weigh roughly the same and fill roughly the same space as the old straight-six engine. This keeps weight distribution the same, makes packaging easy, and should keep the driving experience roughly the same as the old car — though the electrified version is faster. Jaguar claims a 0-62 mph time of 5.5 seconds, which is about a second quicker than the gas-powered model. It also has a range of 170 miles and a charging time of around 6 to 7 hours. Other changes include an updated interior with touchscreen infotainment, carbon fiber dash, and LCD instruments. Jaguar said this electric conversion is just a concept right now, which could be just as well. We're not sure many E-Type owners would line up to replace their old six- and 12-cylinder engines. After all, part of the appeal of those cars is the sound of the engine, and stirring a manual gearbox.