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Jaguar riffs on Super Bowl ad with new F-Type Coupe web short

Continuing the story of black hearts it began with its first Super Bowl commercial, Jaguar is roaring down the dark and oh-so-magnificently appealing road of villainy with a new spot featuring Tom Hiddleston. Using its new F-Type Coupe to demonstrate, the actor explains the salient features of the best - meaning, English - villains.
However, it's likely that even if you could manage the elegance, the tailored suit, the sharp wit and the distinct sound, you couldn't pull it all off nearly as well as Hiddleston. That doesn't mean you can't try, of course. Might we suggest starting with his excellent lesson in being properly villainous in the video below?

2022 Jaguar F-Pace Review | Brings some flash to a subdued segment

The 2022 Jaguar F-Pace is an aesthetically pleasing alternative to the regular crowd of compact luxury SUVs from Europe and Asia. It bears the leaper proudly on its tightly-wrapped and attractive bodywork, and there’s little to complain about on the interior, too. Jaguar offers a level of performance available for whatever fits your fancy, but this SUV would rather be a cruiser and backroad bruiser versus a Nurburgring-carver no matter the model you choose. Some of our usual Jaguar Land Rover gripes have dissipated with the F-Pace recently, as itÂ’s now sporting a competent suite of tech to match its good looks. Plus, the new and complex inline-six engine is a real treat to use no matter the environment — it pulls hard when called upon, but has a smooth and luxurious side around town. We think itÂ’s the engine to get.  The F-Pace fits in nicely to this large group of luxury crossovers on sale today, offering an unmatched level of style and a good dose of substance to back it up. WeÂ’d still recommend a couple luxury SUVs before it, but the F-Pace is a more worthy alternative than itÂ’s ever been today.  Interior & Technology   |   Passenger & Cargo Space   |   Performance & Fuel Economy What it's like to drive   |   Pricing & Features   |   Crash Ratings & Safety Features WhatÂ’s new for 2022? There are no notable changes for the F-Pace in 2022 beyond a few optional items being made standard. Those include a power tailgate and privacy glass for the four- and six-cylinder models, and adaptive cruise control with lane-following assist for the SVR. The F-Pace received a makeover for the 2021 model year, and you can read more about that here. What are the F-Pace interior and in-car technology like? The F-PaceÂ’s interior just went through a big rethink last year that upgraded it into the realm of a top-shelf luxury cabin. It has an upscale look, uses excellent materials, and while it may struggle to find that balance between the inclusion of features and maintaining ease of use, nobody will criticize it for a lack of trying with technology. Per usual with Jaguar, the color and materials choices are vast, allowing you to find a combination that best fits your personality. The standard heated (front) seats are comfortable, and the interior as a whole measures up to its leading competitors out of Germany in the BMW X3 and Mercedes-Benz GLC-Class.

Jaguar I-Pace is the first electric Google Street View car

Google has built a data gathering vehicle for its Maps Street View app out of a Jaguar I-Pace. It's billed as the first electric Street View car and is currently on the prowl and mapping the city of Dublin, Ireland. The one-off vehicle will not only photograph the roads of Ireland's capital, but measure street-to-street air cleanliness and greenhouse gases as well. It's equipped with air quality sensors by Aclima that measure carbon dioxide, carbon monoxide, nitrogen dioxide, nitric oxide, ozone, particulate matter and black carbon — all compounds that contribute to climate change when present in excess amounts. The partnership with Aclima is nothing new. Google has been equipping its more common Subaru Impreza Street View cars with the sensors since 2015. However, the Jaguar I-Pace will not contribute any emissions as it goes about its mission. The all-wheel-drive electric crossover can drive up to 246 miles (after a late 2019 software update) before a charge, and we'd wager Google won't be executing too many of Jaguar's claimed 4.5-second 0-60 sprints to cut down on that figure. Most of the Jag's 394 maximum horsepower and 512 pound-feet of torque will probably go unused. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Google & Dublin City Council Launch Innovative Partnership to Capture DublinÂ’s Air Pollution So why the I-Pace? Though the company has not said, Google's autonomous vehicle spinoff, Waymo, has used Jaguars in self-driving car research. However, Waymo was split off from the Mountain View mothership in 2016, so perhaps it's just a coincidence. For its part, Jaguar Land Rover has pledged to go carbon neutral by 2039. "We are delighted to support this project as it aligns with our own journey to becoming an electric-first business and achieving net zero carbon by 2039. Partnerships like this are one of the ways we can achieve our sustainability goals and make a positive impact on society," said Elena Allen, Project Manager for Business Development at JLR. Google and Aclima have collected over 100 million air quality data points since the project, called Google Project Air View, launched six years ago. Last year, Google made this data freely available to the scientific community. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. We answered your questions about the 2019 Jaguar I-Pace