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2020 Jaguar XE First Drive Review | The outlier's unusual charms

ST. TROPEZ, France — It's tough out there for compact sports sedans, even top contenders like the Audi A4, BMW 3 Series, and Mercedes-Benz C-Class. Jaguar resorted to a big-winged, bestial XE Project 8 that toppled a Nurburbring record to try and gain some attention, but the regular 2020 Jaguar XE will have to attain relevance on its unwinged charms against stiff German competition. We piloted the updated underdog through jagged hills above coastal France to see how its improvements stack up. For 2020, the XE receives a few subtle but effective styling tweaks — a resculpted front bumper, a wider and more purposeful grille, and a rear bumper with slimmer LED tail lamps that make the backend appear wider and more aggressive. Aerodynamic efficiency is slightly improved or equal to the previous model, depending on equipment. But the cabin receives more critical updates, specifically a much-needed upgrading of interior materials and trim. While higher-quality materials lend the XE a distinctly more luxurious feel, also welcome is a 12.3-inch driver display screen, Jag's familiar InControl Touch Pro Duo infotainment system (optional), and modern features like a wireless phone charging pad and a new steering wheel with updated illuminated controls. Small touches like wider, softer armrests, posher seat coverings, and more spacious door pockets also elevate the passenger experience — although the rear seats are tight at the knees and head for my 5'11" frame. Speed freaks and diesel fanatics will be disappointed to learn that the XE's engine options have, in Jaguar's words, been "rationalized" for 2020, dropping the 380-horsepower supercharged V6 and 180 hp four-cylinder turbodiesel. The only available engines for 2020 are both carryover units: the turbocharged 247 hp 2.0-liter four-cylinder (dubbed the S / P250), and the R-Dynamic S / P300, which is essentially the same mill with a bigger turbo producing 296 hp. Expect 0-60 mph times of 6.2 and 5.4 seconds, respectively. All-wheel drive is optional in the P250 model ($39,900 or $41,900 with AWD), and mandatory with the P300 ($46,295). Click the gear selector into Drive, and the cabin feels quiet and well insulated as the XE accelerates. There's a noticeable, but not enormous difference between the P250 and P300's acceleration.

2013 Jaguar XJ AWD

Even though this year's winter has gotten off to an abnormally slow start for most of North America, Jaguar has shown the world it means business by launching its all-new Instinctive All Wheel Drive system in Montreal, Canada. Designed primarily for consumers in the Northern US and Canada, Jaguar put us on the same snowy, slushy and icy roads that many of its buyers will have to deal with. Rather than making declawed versions of the XJ and XF, Jag says this system enhances the performance abilities of its sedans when desired while still making them as fun to drive as their rear-wheel-drive counterparts. We had a chance to test out both the XF AWD and XJ AWD, but we spent most of our time behind the wheel of the flagship XJ, driving it on the open roads as well as a few closed courses.
Considering the lengthy and convoluted history of the Jaguar brand - including a stint as a member of Ford's defunct Premier Automotive Group alongside Volvo and Aston Martin - it is rather surprising that the automaker is just now getting around to introducing an all-wheel-drive system intended for widespread use, but the new Instinctive AWD will finally allow the XF, XJ and other future products to better compete against the likes of Mercedes-Benz 4Matic, BMW xDrive and Audi Quattro. In the XJ, Jaguar expects the AWD models to account for around 40 percent of the product mix nationwide and a little bit more (50 percent) for the XF, but in the northern states, it expects around 80 percent of XF sales to be AWD variants.
Instinctive AWD is rear-biased and operates as full rear-wheel drive in good weather, but when the road conditions turn slick, the system can split engine power 50:50 between front and rear axles using a center transfer case.

Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.