2002 Jaguar X-type on 2040-cars

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Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

1964 Jaguar XKE slinks into Jay Leno's Garage

The idea of altering a classic Jaguar E-Type might seem preposterous to some, but Jasen Len of XKs Unlimited managed to create a modified 1964 E-Type that stays true to the Jag's timeless design. Just a few months after Jay Leno featured his own original E-Type on Jay Leno's Garage, Len stopped by to show off his custom Jaguar creation.
Starting out with a rust-ravaged body, Len made the car just the way he wanted it to be. He started off with some minor changes to the car's exterior like the Le Mans-inspired racing lights and handmade front bumpers, handmade sills with integrated exhaust and flared rear fenders. Inside, he dropped the floor to make more interior space and reworked the E-Type's styling for more of a modern look. We have to say, if you're going to mess with a Series 1 E-Type, this is the way to do it.
Sadly, even though Len and Leno spend plenty of time talking about the car's 300-horsepower 3.8-liter inline six-cylinder, we never get to hear the car fire up. Check out the JLG video, which is posted below, and as a bonus, enjoy the gallery from Jaguar showing a 1961 E-Type.

Jaguar Classic's 3.8-liter engine block costs nearly as much as a new Jetta

Jaguar is helping collectors restore its vintage models by resuming production of the 3.8-liter six-cylinder engine block it built between 1958 and 1968. Called XK, the straight-six originally powered half a dozen models (including the famous E-Type), and its modern recreation costs nearly as much as a new compact sedan. Wearing part number C22250, the cast-iron block is built to the original's specifications by Jaguar's Classic division, and it comes with a 12-month warranty. Sourcing a used block would likely be markedly cheaper than ordering a new one from the factory, but enthusiasts who value originality above all will appreciate the fact that it comes certificate of authenticity. Customers who send the company proof of vehicle ownership can even retain the serial number from the engine they're pulling out, though an asterisk will identify it as a replacement. Jaguar built the XK engine for several decades, but the 3.8-liter variant only remained in production for 10 years. It powered cars like the surprisingly quick XK 150 roadster, the stately Mark IX and early examples of the E-Type, though its displacement grew to 4.2 liters in 1964. As of this writing, only the 3.8-liter XK is available new. If the E-Type you're painstakingly restoring deserves nothing less than the best, or if you think a 3.8-liter block makes an awesome coffee table, you'll need to send Jaguar a check for GBP14,340 including taxes, a sum that represents approximately $17,800 at the current conversion rate. Enthusiasts will also need to source pistons, connecting rods, a crankshaft and a complete cylinder head, among many other parts, so the cost of a full rebuild will lie well beyond the $20,000 threshold. For context, Volkswagen charges $18,895 for an entry-level Jetta. Related Video: