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Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

Jaguar C-X75 James Bond movie car is going up for auction

Back in 2010, Jaguar presented a show-stopper of a concept: the C-X75. Besides its curvaceous body, it boasted a wild hybrid powertrain with a gas turbine engine providing electricity. Sadly, it never reached full production, and it only reappeared as a villain car in the James Bond film Spectre. But between the concept and the film, there were a few production prototypes built as part of a planned 250, and a few stunt cars. Auction company RM Sotheby's is offering one of the latter cars. This Jaguar C-X75 stunt car is actually the first stunt car built, according to the auction house. The stunt cars were built by Williams Advanced Engineering, the same company that has been competing in Formula 1 for decades. The stunt car has little in common mechanically with the concept, or the five prototype cars Jaguar built with four-cylinder hybrid powertrains. Under the skin is a custom tubeframe chassis and long-travel rally car suspension. Powering it is a version of the Jaguar F-Type's V8 engine with a dry-sump oiling system. It's coupled to a sequential manual six-speed transmission and a rear transaxle with a mechanical limited-slip differential. Brakes are AP Racing units and are adjustable from the cabin, and they feature a hydraulic handbrake. One consequence of this stunt car's burly underpinnings is that the cockpit is more like that of a race car, with a small Momo steering wheel and toggle switches and controllers all over. But this unsophisticated cabin has played host to some famous folks. The car was used for getting shots with the actors, with a driver's seat mounted to the top. Since this was a villain car, the actor in the driver's seat was Dave Bautista. The car also was featured at the Mexico Grand Prix to promote the movie, and Felipe Massa took it for a test drive. RM Sotheby's hasn't given an estimated price for the car, but expect it to be expensive. If you have the means, it will be crossing the block at the auction company's Abu Dhabi sale on November 30. The car will come with a bill of sale, a movie call sheet and a specification sheet from Jaguar Land Rover Special Vehicle Operations. We're not sure that this car would be able to be titled in the U.S., but we bet it would be just as fun, if not more so, on a race track, rather than public roads.

2018 Jaguar I-Pace hits the Nurburgring in all its electric glory

Jaguar is continuing development work on the I-Pace, its first all-electric model set to arrive in 2018. Today we're getting fresh spy shots of the svelte crossover being unloaded for testing at the Nurburgring, and the I-Pace looks almost identical to the concept model and a prototype we spied earlier this year. It's expected to debut next fall at the Frankfurt Motor Show. Despite wearing Slimer-green camouflage, the I-Pace's curves and creases are evident. It's fronted by a prominent grille that's mainly for looks, angled headlights, and short overhangs. Obviously, Jag wants you to know it's working on an electric car, as the test mule wears the hashtag #jaguarelectrifies on the sides and #ipace on the hood. Subtle. Jaguar hasn't confirmed US specs, but based on the concept car the I-Pace generates 400 horsepower and 516 pound-feet of torque to all four wheels from a 90-kilowatt-hour lithium-ion battery pack. The crossover can hit 60 miles per hour in 4 seconds and has an expected range of 220 miles. Jaguar is investing in electric technology, though it's also looking to diesels and smaller-displacement four-cylinder engines as part of its future powertrain strategy. On Monday, the company confirmed plans for a 296-hp turbo four-cylinder that will be offered in the 2018 XE, XF, and F-Pace, as the well-received Ingenium engine family expands. In Jaguar parlance, the "Paces" are crossovers: The F-Pace is a midsize utility vehicle. The E-Pace is a compact crossover, and the I-Pace is an electric crossover. Try to keep up. Related Video: Featured Gallery 2018 Jaguar I-Pace View 10 Photos Green Spy Photos Jaguar Crossover jaguar i-pace