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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

Jaguar unveils Vision Gran Turismo electric race car for 'Gran Turismo Sport'

We've driven some hot Jaguars, one of our favorites being the deliciously fast, all-electric I-Pace. Unfortunately, that car costs around $70,000 to start. Too rich for your blood? Jaguar has designed an all-electric race car specifically for PlayStation 4's "Gran Tursimo Sport." Called the Jaguar Vision Gran Turismo Coupe, you'll be able to take this performance EV for some virtual hot laps soon. It'll be available for download late next month, but first, it's getting broken in by competitors in Sony’s Gran Turismo World Tour event at the Tokyo Motor Show this week. The latest in a series of virtual concept cars, from a variety of automakers, this Jaguar designed its Vision GT from the ground up as an all-wheel-drive EV, inspired by the historic C-Type and D-Type, but with modern technology from its I-Type 4 Formula E and I-Pace eTrophy racers. Its three electric motors are good for a total of 750 kW (1,005 horsepower) and 885 pound-feet of torque. That'll launch the car to 62 miles per hour in less than two seconds. Jaguar Vision Gran Turismo Coupe View 15 Photos Though the Vision Gran Turismo is a virtual vehicle, Jaguar put a lot of thought into the design and materials. It's made from carbon-fiber composites and aluminum alloys, and if it were real, it'd weigh 3,086 pounds. Thought was given to aerodynamics, down to the car's deployable wing to balance drag and downforce. "This was the dream project for a car designer, creating a futuristic sports car for Gran Turismo means our designs and ideas could be truly limitless," said Oliver Cattell-Ford, exterior designer, Jaguar Advanced Design. "It has to excite future generations and most importantly, look and feel unmistakably Jaguar.” If you like to use the cockpit perspective when gaming, you won't be disappointed, as Jaguar paid attention to interior details as well. Chris Shaw, interior designer, Jaguar Advanced Design, said of it, "The architecture is visually lightweight, simple, and dramatic; featuring advanced and experimental materials and finishes.Sitting in the stunningly considered cockpit and looking out onto the gracefully long bonnet of the Jaguar Vision GT Coupe — a view that is unmistakably Jaguar — the player will be fully immersed in the action.” It even features hologram technology for displaying information, with augmented reality digital side glass that can alert the driver to dangers outside the vehicle.

2019 Jaguar I-Pace Review: The EV age is approaching

It feels like we're anxiously inching up the initial mountain of a roller coaster track – click, click, click. On the other side is a massive plunge into a widespread electric future where EV's aren't just acceptable alternatives to gas-powered cars, they're superior. There's indeed a veritable train of luxury EVs coming soon, clicking up that track, but the 2019 Jaguar I-Pace is the first from a big-name luxury brand to crest it, providing that first tinge of anticipation for the ride to come. It's wildly fun, surprisingly practical and a more polished product than the perpetually rough-around-the-edges Teslas. It also reimagines what Jaguar can be while also staying true to key elements of its past and present. Driving the silky, effortlessly torquey old Jaguar XF Supercharged was intoxicating, and so is the I-Pace, albeit it in a different and indeed superior all-electric way. Its torque flattens you into the enveloping sport seats slathered in red leather, yet it's responsive without feeling overly caffeinated or neck-snapping. Like other Jaguars, it also provides a little audible pomp to the driving experience. It's no barking F-Type R, but its Active Sound Design system pipes into the cabin a deep, purr-like noise when in Dynamic mode that, if not exactly akin to an actual exhaust system, is much closer to it than the usual high-pitched electric motor whine (you can hear it in the accompanying video). Jaguar recognizes that we expect noise and g-forces to go together. And that goes for g-forces in a straight line as well as around corners. The I-Pace resolutely sticks to even marginal pavement like – well, I've already used the roller coaster metaphor above, so what the hell? – it's on rails. It has the perfect recipe for astonishing grip: all-wheel drive; sticky summer tires on 20-inch wheels pushed to the corners; a heavy battery mounted low and in the middle of the chassis; a 50:50 front-to-rear weight balance; and an available adaptive air suspension that constantly adapts to the road. Oh, and it was engineered by Jaguar, a company widely renowned for its superior-handling cars and SUVs. Steering feel could perhaps be increased a smidge, but through the wheel and the seat of your pants, you do experience what the I-Pace is doing. That adaptive suspension also sops up bumps shockingly well (another Jaguar trait) despite those pretty 20-inch wheels adding some impact harshness (ditto).