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Jaguar wants to become the British electric company

Jaguar has been telegraphing its electric future for years, and this week we're beginning to see it come to fruition. The company's Formula E race team officially launched September 8 with sponsorship, livery, and an interesting name for its racecar, the I-Type 1. It marks Jaguar's return to factory-supported racing and serves as a model for the company's future strategy. "The Formula E championship will enable us to engineer and test our advanced technologies under extreme performance conditions," Nick Rogers, executive director of product engineering at Jaguar Land Rover, said in a statement. "We will apply this vital knowledge as part of our real-world development." Formula E competition starts October 9 as the all-electric racing series begins its third season. Panasonic signed on as the title sponsor of the team. Formula E is a natural move for Jag and allows the British company to remain true to its racing heritage while still looking toward. The company claims seven Le Mans titles, which is the fourth-most in history, even though it hasn't won one since 1990. That's a great lineage, but Jaguar knows it's getting dusty. Launching a Formula E effort allows it to compete in a form of motorsports that should prove relevant to road-car technology. Jag is drawing on Williams Advanced Engineering (you might have heard of its F1 team) for the electric powertrain. Williams also helped with the development of Jaguar's C-X75 plug-in concept car. Meanwhile, we also captured an F-Pace crossover silently testing this week in the Alps. Though it looks like a normal F-Pace, spy shooters report it was producing no engine noise, leading (or perhaps leaping) to the conclusion it's the rumored electric SUV Jaguar is working on. Likely, this prototype has a diesel engine as a range extender. View 11 Photos Though the camouflaged F-Pace is great fodder for speculation, Jag's electric efforts are not a secret. Jaguar and Land Rover showed off three electric-vehicle demonstrators last year and the company is exploring everything from mild hybrids to full electric powertrains. JLR has filed paperwork to secure trademarks for I-Pace and E-Pace. "JLR is definitely rushing headfirst into electrification," said Ed Kim, vice president of industry analysis for research firm AutoPacific.

Junkyard Gem: 1994 Jaguar XJ12

While Americans were able to buy new Jaguar two-doors with V12 engines under their bonnets from 1971 all the way through 1996, availability of new Jaguar 12-cylinder sedans was much spottier here. The Series 1 and Series 2 XJ12s were sold here from the 1973 through 1979 model years, and then there was a grim Jaguar V12 four-door drought here all the way until the 1994 model year. Here's one of those very rare felines, found in a Northern California boneyard in April. Jaguar had developed the XJ40 successor to the Series 3 XJ over an agonizingly protracted period that spanned the British Leyland era of the early 1970s through the first production cars being shown to the world in 1986. The XJ40 first appeared in the United States as a 1988 model. The following year, the Ford Motor Company bought Jaguar. The engineers in Coventry struggled to design a viable V12-engined XJ40 for years, giving it the XJ81 designation. At long last, the XJ81 was revealed to the motoring world in 1993… just prior to the replacement of the XJ40 by the XJ300 for the 1995 model year. All of the XJ81s sold in the United States—just over 1,500 of them in all—were 1994 models. This junkyard provided a bonanza of rare European iron when I stopped by on that chilly spring morning. Located within a few rows of this one-year-only XJ81 were a Volkswagen Phaeton and a Rolls-Royce Silver Shadow. The yard also had a running Peugeot 504 for sale in their "builders" section, and I'll admit I was very tempted by it. The April 1994 production date indicates that this is one of the very last members of the XJ40/XJ81 family to be built (though Jaguar continued to use platforms derived from the XJ40 until the X350a arrived as 2003 models). This 6.0-liter engine was an excruciatingly tight fit in this engine compartment (there are semi-credible tales that the XJ40's engine compartment was made so narrow as a sneaky office-politics means of preventing British Leyland from installing Rover V8s in Jaguars), and working on it must be a mechanic's nightmare. Output was 301 horsepower and 336 pound-feet. Meanwhile, Mercedes-Benz's V12 was rated at 389 horsepower and 420 pound-feet, while BMW's V12 had 296 horsepower and 332 pound-feet. The MSRP for this car was $73,200 for the dual-airbag version (and we can see that both airbags were deployed in this car's career-ending crash). That amounts to $151,889 in 2023 dollars.

Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.