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Jaguar Land Rover develops 'transparent' A-pillar and ghost car [w/video]

Jaguar and Land Rover are known for making highly covetable luxury, performance and off-road vehicles, but the British automakers are on a bit of a technology bent lately. Keen to show that it can not only keep up but lead the way when it comes to safety and convenience features, JLR has come out with two more systems to show the way forward. JLR's new 360 Virtual Urban Windscreen system, showcased on an XJ sedan, adopts two novel approaches to getting around town. First up is the Transparent Pillar system, which uses a combination of cameras and display screens embedded in the A, B and C-pillars to make them virtually disappear. Instead of acting as blind spots limiting the driver's visibility, the system uses the roof pillars to display what's going on around the car. If there's an obstacle hidden by the A-pillars, the system shows you the potential hazard as if the pillars weren't there, and brings the obstacle to the driver's attention. If the driver turns his or her head to see a vehicle passing alongside, it projects the vehicle on the inside of the B- or C-pillar. The second technology integrated in the next-generation head-up display is the Follow-Me Ghost Car Navigation system, which takes a page out of the video-game playbook by projecting a "ghost car" on the windscreen that the driver can then "follow" instead of listening to turn-by-turn directions or looking at a map in the dashboard display. The system is similar to what Jaguar recently showcased on an F-Type for track use, but applied for more practical use on city streets and highways. The release of these systems also follows the integrated smart navigation and infotainment system displayed on the Range Rover Sport and the Transparent Bonnet showcased on the Discovery Vision concept. Though these new technologies might not be quite ready for production applications, their impressive sum total goes to show that Jaguar Land Rover is ahead of the curve when it comes to reducing driver distraction and increasing the driver's visibility. Scope out the latest systems in the press release and video below for a closer look of what the future holds for British-style luxury motoring. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Jaguar deletes decade's worth of Instagram posts, fuels speculation

Jaguar has made the enigmatic decision of deleting about a decade's worth of posts from its official Instagram account. The company then fueled speculation by posting three close-up images that show the XJR-9 (pictured), a prototype that won the 24 Hours of Le Mans in 1988. The three posts are captioned "flash back," "genesis" and "prologue," respectively. The first shows part of the cover fitted over the XJR-9's passenger-side rear wheel arch, the second shows the top part of the rear end, and the third shows a center-locking wheel. What's odd is that there is no big anniversary linked to the car: the XJR-9 won its last race during the 1989 season and it stopped racing shortly after. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. And, even if there was a major anniversary for the firm to celebrate, what's the point of deleting hundreds of posts? We know that Jaguar hopes to become an electric-only brand by 2030, so it's not unreasonable to assume that it might want a fresh start, but that's three years away. And, why mark the beginning of what's marketed as new era with photos of a car that was powered by a mid-mounted 7.0-liter V12? While this is pure speculation, we have two possible answers. First, a limited-edition version of an existing car inspired by the XJR-9 could be around the corner. The 2022 edition of the 24 Hours of Le Mans starts on June 11, so we could see it there. Alternatively, the Goodwood Festival of Speed will open its doors on June 23 and run until June 26; that's another plausible venue for the hypothetical unveiling. Second, the brand could be preparing to announce a return to endurance racing after a long hiatus. Porsche, BMW, Lamborghini and Cadillac are among the companies that will race in the upcoming LMDh category, which includes the 24 Hours of Le Mans. Jaguar ended Porsche's winning streak in 1988; is posting photos of the XJR-9 on Instagram a way to announce it's digging up the hatchet? Keep in mind that none of this is official. All we know for sure at this point is that the brand's SV division will reveal a new car on June 1, 2022. It posted a preview image on its Instagram account, which is separate from the main Jaguar account and whose posts are still up. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Jaguar C-Type Continuation available for 8 lucky people

Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).