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Watch the trailer for Jaguar's short film staring the F-Type and Damian Lewis

Jaguar continues to think well outside of the box when it comes to marketing it's new F-Type, now furthering plans for a short film which highlights the sexy roadster. Desire, featuring Damian Lewis (star of the hit series Homeland), Jordi Mollà (unforgettable in Bad Boys II) and Shannyn Sossamon (that girl you had a crush on for like a month in 2002 after you rented A Knight's Tale), Jaguar is clearly pulling out all the stops for this one. Well, nearly all the stops anyway ­- the "Ridley Scott Associates" billing isn't quite the same has having the man himself, if we're splitting hairs.
The short video below is still just a trailer for Desire - the full film will make its debut sometime in April, we're told. The sketched out plotlines tell us that Lewis' character Clark, "...delivers cars for a living, running into trouble after a chance encounter with a mysterious, young woman (Sossamon) in the middle of a lawless desert." The car looks good, at any rate.
Call us crazy, but the Desire trailer feels an awful lot like a spoof on the cool-but-overly-serious short films that BMW has done in this vein, already. Maybe we're just being cynical? Tell us what you think in comments after watching the clip.

2022 Jaguar I-Pace gets quicker charging and better in-car tech

Jaguar's electric I-Pace crossover is entering the 2022 model year with small but meaningful technology updates under the sheet metal. It takes less time to charge, and it offers passengers a more intuitive infotainment system. Spotting the visual changes made to the I-Pace requires an impressively well-trained eye. Designers added Atlas Gray accents on the grille, and a Bright Pack joins an updated Black Pack on the list of options, but Jaguar's first EV looks largely the same. Aruba, Caldera Red, Portofino Blue, and Eiger Gray appear on the palette of available colors. It's what's inside that counts for 2022. The I-Pace gains a cabin air ionization system with 2.5PM filtration and a new infotainment system called Pivo Pro already announced for the European-spec model. Shared with the Land Rover Defender among other models in the corporate portfolio, it lets users access up to 90% of common tasks from the home screen in two taps or less, according to the manufacturer. One of the new features packed into the software is an EV-specific navigation system that shows available charging stations along the selected route and provides an estimate of how long drivers will have to wait before their car charges. Motorists can choose the charging stations they want to stop at, regardless of waiting times and charging speeds, or they can let Pivi Pro select the ones it thinks will get them to their destination with the least downtime.  Speaking of charging, the now-standard 11-kilowatt onboard charger zaps the I-Pace's lithium-ion battery pack with up to 63 miles of driving range in 15 minutes when it's connected to a 100-kilowatt DC charger. The crossover's maximum driving range remains pegged at 234 miles, according to the Environmental Protection Agency. Jaguar is not making major mechanical changes to the I-Pace for 2022, and the high-performance variant we wrote about in 2019 hasn't landed yet, so the crossover carries on with a pair of electric motors (one per axle) that jointly develop 394 horsepower and 512 pound-feet of torque. Jaguar quotes a brisk 4.5-second sprint from zero to 60 mph thanks in part to the through-the-road all-wheel-drive system.  Pricing for the 2022 Jaguar I-Pace starts at $69,900 before destination and incentives enter the equation. Interestingly, it's now only available in a single trim level called HSE; the S and SE models have been dropped from the lineup.

Watch the Jaguar I-Pace live reveal

The day has finally come for the Jaguar I-Pace electric crossover to be revealed, and you can watch as the sheet is pulled off the company's first full EV. The reveal starts at 1:00 p.m. ET, and can be viewed in the embedded video above. The I-Pace was first revealed in concept form in Nov. 2016. Jaguar claimed it had a range of 220 miles, 400 horsepower, and 516 pound-feet of torque. Jaguar has also promised very fast charging at 100kW DC chargers. Apparently it can regain 80% of its charge in 45 minutes at such a charger. Jaguar has claimed this charging capability for the production model, but we have yet to see if the power and range numbers held up. Jaguar will also run a one-make I-Pace race series alongside Formula E. We'll see if any further announcements are made about the racing version of the car and the series. Related Video: