2000 Jaguar S-type on 2040-cars

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Jaguar's ambitious turnaround plan will put a big focus on the American market

Land Rover is on a roll, but it's been awhile since we've heard from sister company Jaguar. The company is concocting yet another turn-around plan, and recently-appointed CEO Adrian Mardell provided several details about what's in it and it means for the American market. Speaking to industry trade journal Automotive News Europe, the chief executive conceded that mistakes have been made. "[Jaguar] was incredibly successful in North America 25 years ago, before we took the compromises and the decisions we made," he explained. He stopped short of providing specific details but pointed out that Jaguar's best days have been "lost within Ford Motor Company data." If you need a crash course in Jaguar history, Ford bought the brand from British-Leyland in 1990 and sold it to India-based Tata in 2008. Mardell, who joined Jaguar Land Rover in 1990 and watched the group embark on a roller-coaster ride, sees big potential for growth on Ford's home turf. "There are 20 million millionaires in the United States alone. So, a lower volume [and a] higher price positioning is absolutely the right position for Jaguar today," he opined. In contrast, Jaguar has largely aimed for mainstream segments in recent years. The publication added that Jaguar's master plan calls for moving upmarket to fight in the same arena as Bentley and Porsche. As of writing, most buyers and journalists consider Jaguar an alternative to brands like Audi, BMW, and Mercedes-Benz, and its current portfolio reflects this positioning: The XF competes in the same segment as the 5 Series, for example, while the F-Pace goes head-to-head against the X5. Moving upmarket is easier said than done, and there's no word yet on precisely how Jaguar will pull it off. We know that it's starting from scratch; it canceled the new XJ months before the big sedan's unveiling. Automotive News Europe learned that one of the models being designed to jump-start the brand is an electric four-door GT that will cost about GBP100,000 (around $128,000) when it goes on sale in 2024. Looking further ahead, the brand will continue to expand by launching two additional electric models. Their design will "split opinion." "What we will not worry about is being loved by everybody, because that is the kiss of death. That is what put Jaguar in the situation it is in today, which is with no equity whatsoever," outspoken JLR chief creative officer Gerry McGovern recently told a group of investors.

Chip Foose cooks up a custom 1974 Jaguar E-Type for SEMA

Avert your eyes, purists. California-based designer Chip Foose traveled to the 2019 SEMA show to unveil a resto-modded 1974 Jaguar E-Type built at the request of a customer. With a custom design and an American heart, the roadster took over 2 1/2 years to make. Finished in Green Sand, the E-Type was in seemingly good condition when it took up residence in Foose's shop in April 2017; it looks strikingly similar to a 48,000-mile example sold by RM Sothebys in January 2017. Many would drive it as-is, but its anonymous owner had something completely different in mind. Foose and his team modified nearly every part of the convertible's body. Builders punched out a scoop in the hood, extended the rocker panels, made the trunk lid about five inches longer, and gave the rear end a more tapered look accented by flush lights and quad exhaust tips. Even seemingly minor details were hugely important for the enthusiast who commissioned this build. While E-Type headlight bezels are readily available online, the ones on the SEMA car are hand-shaped from brass. Custom-built wheels put a modern spin on the E's original wire knock-offs. The interior looks period-correct thanks to leather upholstery, analog gauges, and a wood-rimmed steering wheel, but the list of changes is longer than the E-Type's hood. Jaguar's emblematic drop-top had a rather busy-looking dashboard topped with a padded cap and peppered with a galaxy of buttons, knobs, and switches. Foose's build adopts a cleaner, simpler design with gauges arranged in a cluster behind the steering wheel, and a chrome strip that runs across the entire dashboard. His team installed new carpet and bucket seats after concealing a modern sound system. To us, the new-look interior has more of a 1950s vibe than the original E-Type's. The changes are more than skin-deep. Tilting the hood forward reveals a Chevrolet-sourced, 6.2-liter V8 engine tuned to 525 horsepower replaces the 272-horsepower, 5.3-liter V12 this Jag came with when it was new. It shifts through a four-speed automatic transmission. Upgraded brakes and a redesigned suspension help keep the additional power in check, though performance numbers aren't available. It hopefully still has its original toolkit, as a factory-made reproduction costs nearly $1,000. There's no word on who commissioned this E-Type, but keep an eye out for it the next time you go to cars and coffee. The V8 exhales through a custom exhaust, so you might hear it before seeing it.

Jaguar I-Pace vs. Tesla Model 3 and other EVs: How they compare on paper

The 200-mile club of electric vehicles is really growing. The most recent member is the Jaguar I-Pace, the company's first pure EV. It promises luxury, performance, style, and most important, good range. Nearly as recent is the Hyundai Kona EV, and while it doesn't promise luxury or performance like the Jaguar (it's also smaller), it does pack impressive range. With the introduction of both of these electric cars, we thought we would see how they compare against each other, and the other two big names in high-capacity electric cars: the Chevy Bolt EV and the Tesla Model 3. This isn't intended to be a direct, apples-to-apples comparison, as the four are quite different. If anything, they break into two groups: bigger and more luxurious, and smaller and less expensive. Then again, the number of vehicles with this electric range is small and comparisons to EV's with less range wouldn't be too kind to the other guys. If you want to learn more about these EVs, and compare them with other cars, be sure to check out our Car Finder and comparison tools. Horsepower and torque There is one clear winner here, and that's the Jaguar I-Pace. It packs a whopping 394 horsepower and 512 pound-feet of torque. That comes through a pair of electric motors (one at the front, another at the rear) that provide the Jag with all-wheel drive, the only one of these vehicles to offer it (at the moment). Altogether, it allows the I-Pace to have the best 0-60 mph time of 4.5 seconds. At the other end of the spectrum is the Hyundai Kona EV. It's front-drive, like the Bolt EV, and has effectively the same amount of horsepower as the Chevy at 201 horsepower, but its 0-60-mph time is almost a second slower. And the low-range version of the Kona, excluded because it doesn't go more than 200 miles between charges, is slower still. The Tesla Model 3 is the only vehicle with rear-wheel drive, and with a 0-60 mph of 5.1 seconds for the Long Range model, it is still very quick. Range and energy use Frequently, the all-consuming question with electric cars is, "How far can I go on a charge?" And to go the farthest, you need the long-range Tesla Model 3. It can go 310 miles. It has the added advantage of being able to use the network of Tesla Supercharger stations, though they are pay-per-use with the Model 3. Even the lower capacity Model 3, with just 220 miles of range, can use these stations.