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Jaguar Land Rover might buy another luxury brand that it doesn't need

It seems that Jaguar Land Rover may be getting bigger in the near future. According to Bloomberg, the company is looking at acquiring some tech companies, and possibly yet another luxury car brand, provided that it fits with the current lineup of cars. On the surface, this makes some sense since Bloomberg reports that a whopping 78 percent of Tata Motors' revenue comes from luxury brands. And of course, any kind of tech acquisition could be useful considering the rapid development of electric and autonomous vehicles. But dig a little deeper, and a possible luxury brand acquisition just doesn't make sense for Jaguar Land Rover. The main reason for this is that the Jaguar and Land Rover brands have the luxury market thoroughly covered. Both brands offer full luxury lines from entry-level to high-end ( Discovery Sport to Range Rover on the Land Rover side, and XE to XJ on the Jaguar side). They also cater to every kind of luxury, from sporty vehicles such as the F-Type and SVR Land Rovers, to cushy luxury machines such as the XJ and Range Rover. So whether the company is competing with BMW or Mercedes, Jaguar and Land Rover have the bases covered. There aren't any other typical luxury brands that would actually add anything to the current lineup. In fact, adding another conventional luxury brand could actually result in the new brand poaching existing Jaguar and Land Rover buyers, rather than picking up new ones. What would make more sense for Jaguar Land Rover would be to pick up either a more mainstream brand, or an ultra-luxury marque. Neither Jaguar nor Land Rover has something that competes directly with the likes of Ford or Toyota in the mainstream game, or Rolls-Royce or Bentley at the top of the luxury heap. Picking up a brand in one of these segments would allow JLR and Tata Motors to actually expand offerings and pick up more sales, rather than having an internal competitor. What path would be ideal? Probably going even farther upmarket. Supercar makers and ultra-luxury brands continue to sell well, and there's the potential for significant profit by layering on features and content to existing platforms. Perhaps the best possibility for a high-end complement to Jaguar Land Rover would be Aston Martin. Not only does it have a strong reputation and line-up, it also could handle both supercars and luxury sedans, thanks to its Lagonda sub brand. Of course it would require Aston Martin to be receptive to a purchase.

2021 Jaguar F-Type arrives, and it still looks spectacular

The 2021 Jaguar F-Type is officially here, and proportionally, it looks a whole lot like the current F-Type. There’s nothing wrong with that, as the F-Type is still one of the best looking cars on sale today. Jaguar didnÂ’t want to mess with that winning formula, so it took a light brush to the British sports car. Despite the silhouette remaining largely unchanged, the finer styling points are significantly different. Jaguar gave the F-Type a larger grille, slimmer horizontal headlights, a new clamshell hood and reshaped side air intakes. Its taillights are smoothed out, but they feature JaguarÂ’s “Chicane” light graphic from the I-Pace. Thankfully, the V8Â’s menacing quad exhaust design remains for the high-performance R trim. “F-Type has always had great proportions and stance, and our latest design is all about enhancing those key Jaguar values. Our aim was to make the car more contemporary, more purposeful, and even more dramatic,” said Adam Hatton, Jaguar exterior design director. When it comes to engines, Jaguar is staying the course for the most part. The base engine is still the 2.0-liter turbocharged four-cylinder that makes 296 horsepower. Jag took the manual transmission away for the 2020 model year, and the eight-speed automatic transmission remains the only option for 2021 as well. The upgrade engine is still the supercharged V6 that makes 380 horsepower, though the 340-horsepower version is no longer available. Jaguar promises it still sounds spectacular. If you want maximum performance, the F-Type R is the way to go for the time being. Power is up to 575 horsepower and 516 pound-feet of torque in the R — these figures happen to be exactly the same as the SVR, but 25 horsepower and 14 pound-feet of torque more than the previous R.  Jaguar didnÂ’t reveal plans for a SVR version of this new F-Type down the road, but we assume one must be in development. Expect even more horsepower from that car if/when it arrives. As of now, Jaguar claims the R will hit 60 mph in 3.5 seconds, the same time as the SVR. Top speed is electronically limited to 186 mph. Every engine configuration comes with an active exhaust system as standard or optional. The R features a new “Quiet Start” mode thatÂ’ll help you maintain a friendly relationship with your neighbors. Jaguar made some handling improvements to the new F-Type, too. New springs and anti-roll bars complement recalibrated continuously variable dampers.

2019 Jaguar XF Sportbrake 30t Prestige First Drive Review | Puts SUV appeal on ice

LA PLAGNE, France — British athletes have a reputation as plucky amateurs, although impressive Olympic performances of late have chipped away at it. Alpine sports remain one area where the more traditional "have a go" hero attitude prevails. Realistically, the only way a British skier is going to break records is with a little help from a fast-moving Jaguar. Thus, British ski stalwart Graham Bell set a speed record of 117 mph, towed behind a XF Sportbrake in an effort to demonstrate the effectiveness of its "Adaptive Surface Response" AWD drivetrain on all surfaces, including ice and snow. To what end? In short, a welcome reminder that an AWD Jaguar station wagon is a classy way to offer snowbelt drivers a practical, all-weather performance car with a twist: It isn't an SUV. The drive up to the ski resort of La Plagne is a chance for the XF Sportbrake to expose the myth you need a high-riding vehicle for life in the mountains. On the freeway from the airport, the Sportbrake amply demonstrates that it is a lovely thing to be in. Sleek, low-slung and effortlessly sexy in that traditional Jaguar fashion, the XF arguably looks better as a wagon than it does a sedan. For 2019, the Sportbrake range has expanded, with the 296 horsepower 30t Ingenium gasoline motor joining the existing 380 horsepower V6 S and providing the option to downsize without sacrificing too much performance. It's a tad gruff, but still packs 295 pound feet of torque to the V6's 332 pound feet while 0-60 in 5.7 seconds is only four-tenths slower. It's perhaps not decisive, but the official highway mileage improves from 25 mpg to 28 mpg. Its starting price of $64,575 saves a fair chunk of cash compared to a $71,215 V6 S, but the Sportbrake is still $10,000 more than an F-Pace with the same engine and equivalent Prestige spec. The 2019 updates also include a standard 10-inch touchscreen-controlled InControl Touch Pro system in the center console and, on our test car, the $945 Technology Package with the configurable 12.3-inch TFT instrument binnacle. For the Sportbrake, the 30t model is available exclusively in Prestige trim, meaning Navigation Pro, associated Pro Services and 4G Wi-Fi Hotspot are standard; Apple CarPlay and Android Auto are available via the $300 Smartphone Pack.