2018 Jaguar F-pace 20d Premium Awd 4dr Suv on 2040-cars

Auto blog

Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

50th Anniversary Porsche 911 vs. Jaguar F-Type Coupe is a battle of beauty, brawn

There can't really be a loser between the Jaguar F-Type Coupe R and the Porsche 911 50th Anniversary Edition. One might be better than the other, but if you're behind the wheel of either of them, you can't complain. In a new video, Motor Trend takes on the difficult task of determining which one of these European powerhouses is the best, not just in terms of raw performance, but also how they actually feel to drive.
The Porsche 911 is one of the perennial favorites of the motoring world. It just doesn't go away and always seems capable of challenging the top vehicles in its class. In this video, Motor Trend takes a look at the 50th Anniversary Edition model that celebrates that heritage while boosting power somewhat over the standard version.
The F-Type Coupe is an incredibly masculine car, MT describing it as "a British Corvette." The coupe's exterior lines are tautly stretched over its athletic body, and it's supercharged 5.0-liter V8 sounds like a demon's growl. Jaguar seems to have things right with its latest sports car.

This Jaguar XK120 costs $20,000, but there's a catch

You read that correctly. This Jaguar XK120 costs $20,000. Sounds like a steal, right? There's a catch. It's 1:5 scale. But if you're looking for perhaps the most bespoke riff on a Power Wheels ever, this could be your new toy. Offered by gift-specialist Hammacher Schlemmer, this diminutive Jag is faithful to the original with its swoopy appearance fronted by a narrow, vertical grille. There's a bit of a power drop, as this XK comes with a 110-cc four-stroke engine that can top out at 38 miles per hour. The 1949 model came with a 3,442-cc six-cylinder that made as much as 180 hp from the factory. This toy car has an aluminum hull, steel box chassis, wishbone suspension, and gas shocks, according to the listing. It rolls on 10-inch aluminum wheels and has hydraulic brakes with Brembo, yes Brembo, discs. The inside has padded leather and a wood-rimmed steering wheel. The car shown is silver – but Hammacher Schlemmer notes that it's available in British Racing Green – or any color you like. Obviously you're not hurting for cash if you have 20 grand to drop on a toy, but it is economical compared to real-life 1949 XK120. The car collecting and insurance gurus at Hagerty say an original is worth $475,000 in concours condition. Hagerty notes this Jag is significant for its design that channels the prewar BMW 328. The starting price was $3,940 in the United States when it was new. Related Video: