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Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

2019 Jaguar I-Pace pricing announced, starting at $70,495

The Jaguar I-Pace electric vehicle arrives in the United States later this year with a starting price of $70,495, including destination, putting it head-to-head with luxury EV rivals like the Tesla Model S sedan and Model X crossover. Jaguar's fully-electric crossover is powered by two electric motors, one at the front and another at the rear, with the battery pack nestled in an underfloor, positioned in-between the front and rear axles. This powertrain not only provides the all-wheel-drive I-Pace with a low center of gravity and perfect 50:50 weight distribution, it delivers a total of 394 horsepower and 512 pound-feet of torque. According to Jaguar's stopwatch, the I-Pace accelerates from 0 to 60 mph in only 4.5 seconds and has a top speed of 124 mph. That lives up to the performance level a customer expects from Jaguar – not to mention being a match for the straight-line speed of Tesla's offerings at this price range. It should be noted, however, that despite aligning on price and performance with models S and X, the I-Pace is a bit closer in size to the Model 3. As we've already noted, the Jaguar's 90-kWh lithium-ion battery pack provides a useful range of up to 240 miles between charges. When you're running low on juice, a 100-hW DC fast charger will provide 80 percent of range in only 40 minutes. That's still a considerable amount of time compared to filling up with gasoline, though it's much better than the hours-long wait EVs usually required only a few years ago. Plugging in at home does require more patience, however. Using a 230-volt, 32-amp Level 2 home-charger requires just over 10 hours to recharge your I-Pace. Three trim levels are offered: S, SE, and HSE. There will also be a fully-loaded, one-year-only "First Edition" based on the HSE trim level, which carries a price of $86,895. In fact, it's very easy to start adding options – and a heftier tab – onto the base price of the I-Pace. Available safety features on the entry-level model include blind-spot assist, adaptive cruise control with steering assist, high-speed emergency braking, and a 360-degree surround-view camera. The First Edition model is pretty much the upper limit of I-Pace pricing, and comes fitted with all those safety features, along with a full leather interior, 20-inch alloy wheels, a 15-speaker Meridian surround sound stereo, and premium LED headlights. It's worth noting that Jaguar includes a substantial 8-year/100,000-mile battery warranty with each I-Pace.

Driving the 2024 Lexus GX and Land Rover Defender 130 | Autoblog Podcast #818

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor James Riswick. We kick off the week by reviewing cars we've been driving, including the new Lexus GX, Land Rover Defender 130 Outbound, Jaguar F-Pace, Hyundai Kona and our long-term Subaru WRX. Next, we break down the best wagons of the 21st century, before discussing the Audi Sport RS6 GT. Finally, we discuss a bit of the 2024 Chicago Auto Show. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #818 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving 2024 Lexus GX 2024 Land Rover Defender 130 2024 Jaguar F-Pace 2024 Hyundai Kona Long-term 2023 Subaru WRX Audi reveals the ultra-limited 2025 RS 6 GT 2024 Chicago Auto Show Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: 2024 Lexus GX 550 Overtrail is a more capable off-roader and looks the part