Stunning 1962 Jaguar 3.8 L Fhc. Fully Restored And Correct! on 2040-cars

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Jaguar Land Rover is going to call itself 'JLR' and spin off brands

Embracing the current popular philosophy that less is more, the executives at Jaguar Land Rover plan to officially rename their company “JLR” and to create a new “house of brands” that will emphasize name equity and refocus its vehicle offerings. In simple terms, the British-based, India-owned company will split into four separate brands: Range Rover, Discovery, Defender and Jaguar. While this shift may appear to be essentially a function of marketing and dealership bookkeeping, the over-arching reason is to give some of the brands more visibility. Details of the plan, which would reconfigure showrooms in Britain into discrete brand footprints, were discussed this week at a presentation by JLR CEO Adrian Mardell. “The reality is Range Rover is a brand and so is Defender,’” said creative officer Gerry McGovern. “Customers say they own a Range Rover. In luxury, you need absolute clarity. Land Rover Range Rover SV Autobiography doesnÂ’t give it. We love Land Rover, but there isn't as much equity as Range Rover, and Defender is increasing massively.”  Underlying the effort is plans to reinvent Jaguar as an electric-only luxury brand, Mardell said that this was “unfinished business” for him since he joined Jaguar 32 years ago. “The Jaguar of 32 years ago is where weÂ’re going back to and the right place for us to be." He further acknowledged that JLR had been “quiet” recently in the face of semiconductor chip shortages, but allowed that that situation was easing at his company.

Carlex Jaguar XJ Coupe restomod is neither British nor understated

The Jaguar XJ Coupe was already an unconventional Jag. The dramatically long two-door was built on a Series II sedan chassis and kept most of the styling in tact, just losing two doors and gaining a whole lot of subtle elegance. However, the customizers at Carlex Design have created an XJC that takes things to the next level (and maybe a few levels beyond that). Based in Poland, Carlex has a history of cranking out modified vehicles for well-off clientele. Past projects have included a race-inspired Land Rover Defender, a yachting-inspired Mercedes G63, an aggressively styled Hyundai Santa Fe, and a gargoyle-esque Ford Ranger. The Jaguar XJ Coupe is clearly a favorite, though. The newest XJC takes the British classic and gives it racier look. De-bumpered and widened with blister flares, it evokes a touring car racer from back in the day. Actually, it's more accurate to say this is what a modern restomod inspired by a fictional 1970s race car would look like, as the real XJ Coupe race cars didn't quite look like this. That's because the wheels are gigantic, big enough to bathe a medium-sized dog in. No in-period race car would have had saucers that large. And while the side view maintains faithful to the classic, its face betrays its era. Circle to the front end and LED headlights and afterburner-style high beams complete the Jag's four-eyed gaze. The original's elegant grille has been replaced with a toothy maw that would look more at home on a SEMA Jeep. Underhood the Carlex sports a V8 (of unspecified origin) delivering 400 horsepower. The company says its brakes are new, and that suspension and air conditioning are suitable for everyday use. The interior has been upholstered in what Carlex calls hand-aged leather. The deep brown color gives it the feel of a mahogany-walled boardroom. Aside from the fluting everywhere, the interior is fairly clean, and less busy than the original XJC's. If we had to pick we'd go with the unflared body of Carlex's old XJC design, but replace its Kardashian-designed dash with this one. Carlex didn't disclose price or production run, but only that a few examples would be built each year. Or, you can try to find one of Jaguar's original XJ Coupes, which were only produced between 1975 and 1978, with a run of fewer than 10,000 units over the four-year span. Given its obscurity it's kind of a strange car to restomod, but perhaps we in the U.S.

Jaguar Land Rover says key models in short supply, some have six-month wait lists

Care for a bit more proof that the Jaguar Land Rover portfolio of vehicles is the best it's ever been? Well, the Indian-owned pair of brands saw a record year in 2013, while 2014 has seen a 14-percent increase in sales. The crazy thing is, though, is that figure could be even higher, provided the company had the production capacity.
JLR is running a six-month waiting list on two of its most popular models, the Range Rover Sport (above) and Range Rover. According to Mark White, the company's chief technologist for body engineering, the blame can be placed on the paint shop at the company's Solihull factory, in the UK.
"We will probably max out the paint shop before we max out the body shop. Putting the second body shop in has given us the flexibility to ebb and flow the different models that go through there and meet the capacity demands we've got," White told Automotive News. "However, you always hit a bottleneck somewhere. And the paint shop is probably going to be the next biggest obstacle."