1973 Jaguar E-type Series Iii V12 Rhd on 2040-cars

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Jaguar is developing an electric car to join I-Pace crossover

NEW YORK — Straight from nabbing the World Car of the Year award at the New York International Auto Show for the new 2019 I-Pace electric crossover, as well as publicly unveiling the 2020 XE sport sedan, Jaguar's design chief says the brand is also developing a car with a fully electric powertrain. "We are doing more battery cars at Jaguar, yes," Ian Callum told Autoblog. "That's all I'm saying." Callum wouldn't divulge further details except to add, "When you're doing electric cars, they're new cars. They're not just batteries put in an old car. You can't do that." Jaguar has been rumored to be planning a potent all-electric version of the XJ based on its flexible new Modular Longitudinal Architecture. Jaguar Land Rover has said that it plans to offer each new or significantly redesigned model in electrified variants starting in 2020. Land Rover is also showing a mild-hybrid version of the 2020 Range Rover Evoque and 2019 Range Rover Sport, plus plug-in hybrid variants of the 2020 Range Rover and Range Rover Sport. In addition to being named World Car of the Year, the I-Pace took home World Car Design of the Year and World Green Car of the Year. The F-Pace, the brand's flagship SUV, won World Car of the Year in 2017. Callum also said he believes that sedans have a future, even as he acknowledged the importance of SUVs as the brand's volume-selling "breadwinners." Jaguar is an increasingly rare breed of automaker with more cars, at four [the F-Type, XE, XF and XJ] than SUVs [the I-Pace, E-Pace and F-Pace]. "The vehicle mix is the right balance," he said. "I personally don't believe that sedans are going to disappear. People will continue to go with sedans. The range you see currently will be eventually replaced by like-sized cars. That's all I can say about that at the moment, but the XJ will be replaced, and eventually the XE and XF will be replaced. I really believe the cars are here forever, I don't think they're going to disappear in favor of SUVs."

Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

Junkyard Gem: 1984 Jaguar XJ6

The original Jaguar XJ first appeared in American showrooms for the 1969 model year, after an excruciatingly long development process that included a final-innings merger of Jaguar's parent company with a manufacturer of heavy-duty vehicles. And then Jaguar used that same basic platform for various iterations of the XJ until the last V12-engined cars hit the showrooms for 1992. Six-cylinder XJs switched to the new XJ40 platform for 1988, however, which makes today's Junkyard Gem one of the later Series 3 XJ6s to hit our roads. This one was in very nice condition when it arrived in this Denver self-service yard recently, so be prepared for pain if you're an XJ lover (no, not the other kind of XJ). Just over 100,000 miles on the odometer, which is just over 2,700 miles traveled for each year of this luxurious saloon's life on the road. Other than some damage that I'm nearly certain was caused by junkyard shoppers, the interior is just about perfect. Most of the upholstery looks new, the door panels are pristine, and the wood trim isn't cracked. The only obvious flaws are some cracks in the dash pad and a bit of fraying on some leather here and there. Of course, the sun's glare is a little harsher in the Western United States than it is in Coventry, so you must expect some interior damage. It lived in Texas for a while during the early 2000s. There's a University of Wisconsin sticker on the rear window, so this car may have done a few cross-country moves during its life. How much did it cost new? The MSRP was $31,100 for the 1984 XJ6, which comes to about $90,435 in 2022 dollars. I was driving a 1968 Mercury Cyclone that cost $200 in 1984 dollars when this Jag was new, and a new XJ6 seemed about as far out of reach to me as an intergalactic starship (though beater early-1970s XJ6s were well within my price range— if not my wrenching skill-set— at the time). Anyone who has heard "Dead Man's Curve" knows that you just don't mess with the curves on Sunset Boulevard or with a Jaguar straight-six (the XJ was in the early stages of development when the song came out, so the narrator of the classic teen-tragedy song wrecks his Sting Ray while racing an XKE). This one displaces 4.2 liters and made 176 horsepower when new. The V12-powered XJ-S coupe had 262 horses, but cost $34,700 ($100,900 today).