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Jaguar planning all-electric E-Pace crossover

Jaguar hasn't quite finished rolling out the new F-Pace (pictured above), and already reports are circulating of another crossover model to join it in the near future. According to Automobile, it'll be called the E-Pace. Here's the kicker: it'll be all-electric. The E-Pace would take advantage of ultra-efficient aerodynamics in order to drop its drag coefficient to just 0.28 g, thereby increasing efficiency. It'd also be the first fully electric model from Jaguar, and would likely be even smaller than the sporty new F-Pace. Through-the-road all-wheel drive would give it poor weather traction, and the electric motors would provide plenty of low-end punch. The model would go up against the Tesla Model X and a potential production version of the Audi E-Tron Quattro concept revealed in Frankfurt. Rather than handle production in-house, the E-Pace could emerge as the mysterious upcoming model which Jaguar Land Rover is planning to have Magna Steyr build on its behalf. The factory in Graz, Austria has long built the G-Class for Mercedes-Benz, continues to assemble the Mini Countryman, and has also handled models like the Aston Martin Rapide and BMW X3. Automobile figures that Jaguar would need to make at least 20,000 units each year to make the model profitable. For comparison's sake, Tesla is projected to move about 33,000 Model S units in 2015. Even if the E-Pace falls short of this target, the project could be worthwhile for JLR purely for publicity purposes and to help cut its average fleet emissions. Related Video:

Jaguar recalls 7k F-Types for two seperate issues with electrical system

Jaguar is the latest automaker to join in on the recall action from this morning, as the British automaker has announced steps it's taking to remedy two separate problems. The larger of the two recalls deals with an issue related to the seatbelt sensors specifically on the F-Type (we're inquiring with Jaguar if the recall pertains to the coupe, convertible or both models). According to the notice issued by the National Highway Traffic Safety Administration, "the seatbelt harness connector which connects the Seatbelt Tension Sensor (STS) to the Occupant Classification Sensor Control Module (OCSCM) may not have been correctly wired," which could result in the front passenger air bag remaining activated even when a shorter individual (child or adult) occupies that seat. As a result, the British automaker is notifying the owners of such F-Types manufactured between August 31, 2012, and October 22, 2014, to bring their cars in to their local dealership to correct the configuration of the harness connector wire. The second Jaguar recall addresses a wider range of models but a much smaller number of actual vehicles. It affects the F-Type as well as the 2015 XF and XJ sedans, but only 272 of them in the United States. In those affected vehicles, the Front End Accessory Drive belt, Power Assisted Steering pump pulley and the battery positive cable at the alternator may detach. Since those issues could increase the risk of fire or the loss of power steering, Jaguar is calling those few affected units in to dealers to have the requisite components checked, and if necessary, repaired. Details of both recalls can be found in the notices below. Report Receipt Date: NOV 07, 2014 NHTSA Campaign Number: 14V714000 Component(s): ELECTRICAL SYSTEM Potential Number of Units Affected: 7,079 Manufacturer: Jaguar Land Rover North America, LLC SUMMARY: Jaguar Land Rover North America LLC (Jaguar) is recalling certain model year 2014-2015 F-TYPE vehicles manufactured August 31, 2012, to October 22, 2014. In the affected vehicles the seatbelt harness connector which connects the Seatbelt Tension Sensor (STS) to the Occupant Classification Sensor Control Module (OCSCM) may not have been correctly wired. The OCSCM senses whether there is an occupant in the front passenger seating position, and the STS senses whether tension on the seatbelt indicates a child restraint is being used in the front passenger seating position.

Jaguar Land Rover is going to call itself 'JLR' and spin off brands

Embracing the current popular philosophy that less is more, the executives at Jaguar Land Rover plan to officially rename their company “JLR” and to create a new “house of brands” that will emphasize name equity and refocus its vehicle offerings. In simple terms, the British-based, India-owned company will split into four separate brands: Range Rover, Discovery, Defender and Jaguar. While this shift may appear to be essentially a function of marketing and dealership bookkeeping, the over-arching reason is to give some of the brands more visibility. Details of the plan, which would reconfigure showrooms in Britain into discrete brand footprints, were discussed this week at a presentation by JLR CEO Adrian Mardell. “The reality is Range Rover is a brand and so is Defender,’” said creative officer Gerry McGovern. “Customers say they own a Range Rover. In luxury, you need absolute clarity. Land Rover Range Rover SV Autobiography doesnÂ’t give it. We love Land Rover, but there isn't as much equity as Range Rover, and Defender is increasing massively.”  Underlying the effort is plans to reinvent Jaguar as an electric-only luxury brand, Mardell said that this was “unfinished business” for him since he joined Jaguar 32 years ago. “The Jaguar of 32 years ago is where weÂ’re going back to and the right place for us to be." He further acknowledged that JLR had been “quiet” recently in the face of semiconductor chip shortages, but allowed that that situation was easing at his company.