1970 Jaguar E-type Xke Roadster on 2040-cars

Auto blog

1965 Jaguar E-Type with just 8,000 miles is headed to auction

The Jaguar E-Type is considered by many to be the most beautiful car ever built, and that's particularly true of the first-generation, Series 1 cars. And while there are plenty of gorgeously restored examples, there can't be too many unrestored E-Types as well preserved as this 1965 roadster that will cross the block at the Gooding Pebble Beach Auction next month. Finished in black with a black top and matching interior, this E-Type was sold new to Ronald Goldstein, of East Longmeadow, Mass. The car remained with its original family until earlier this year, acquiring just over 8,000 miles before it was retired to the garage in 1972. Owing to its long storage, the exterior is dusty, light surface rust is visible on the bumper, and the plastic rear window is cloudy. But the car appears remarkably intact, particularly the interior. According to Gooding, this Jaguar retains its numbers-matching powertrain, a 4.2-liter DOHC inline-six engine and four-speed manual transmission, wears its factory paint, and even rolls on its original Dunlop tires. It also has its original Blaupunkt radio, factory soft top, convertible top boot, maintenance booklet, warranty card, and more. This has to be one of the most original Series 1 E-Types left in existence. We expect bidders will be raising their paddles high for this one. The dilemma for the winner will be whether to wash off that 56-year accumulation of dust and let this Jag's original beauty shine through.

Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Jaguar and Land Rover to consolidate dealerships

Jaguar and Land Rover are set to merge their sales facilities, according to Inside Line. Jaguar Land Rover North America President Andy Gross says 45 percent of Jaguar owners also have an SUV in their stable, so it makes sense to give customers as much exposure to the cat's high-riding cousins and possible. The number of overall outlets will remain the same, and the brands will reportedly remain separate on the showroom floor, however.
So far, just one dealer has made the move to combine under the roof of one 68,000 square-foot facility in Paramus, New Jersey (above), though a further 20 are ready to make the shift and become Jaguar Land Rover outlets. Gross believes the shift is necessary so that his company's dealer network will accurately reflect the company's products. We'll see how cozy the brands are when Jaguar starts rolling out its own SUVs in a few years.