1969 Xke Coupe With Air Cond 4speed Texas No Rust on 2040-cars

Auto blog

Jaguar F-Type greets US, shows off range of personalization

While the debut of the XFR-S is likely fresh on everyone's minds and browser windows, the other big story of late at Jaguar is the F-Type coupe and convertible. Originally unveiled in Paris, the LA show was the first opportunity that the sub-XK performance machine will be seen Stateside. However, it was not just the same news that we first heard in Paris, as Jaguar used LA to showcase its newly available "Black" design pack.
This styling package includes gloss black finishes for the grill surround, side vents, a flat-bottomed sport steering wheel, gloss black interior touches, and instrument panel rings. This package is available with Ultimate Black, Polaris White, Italian Racing Red, Rhodium Silver, Grey and Firesand (seen above) body colors.
The Black pack can be had on either the 3.0-liter supercharged V6 model, or the 5.0-liter supercharged V8 version. Specific additional "Black" tweaks are available based on which derivative you select. Specifically, a gloss-black rear valence is a V6-only modification.

Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

Junkyard Gem: 1984 Jaguar XJ6

The original Jaguar XJ first appeared in American showrooms for the 1969 model year, after an excruciatingly long development process that included a final-innings merger of Jaguar's parent company with a manufacturer of heavy-duty vehicles. And then Jaguar used that same basic platform for various iterations of the XJ until the last V12-engined cars hit the showrooms for 1992. Six-cylinder XJs switched to the new XJ40 platform for 1988, however, which makes today's Junkyard Gem one of the later Series 3 XJ6s to hit our roads. This one was in very nice condition when it arrived in this Denver self-service yard recently, so be prepared for pain if you're an XJ lover (no, not the other kind of XJ). Just over 100,000 miles on the odometer, which is just over 2,700 miles traveled for each year of this luxurious saloon's life on the road. Other than some damage that I'm nearly certain was caused by junkyard shoppers, the interior is just about perfect. Most of the upholstery looks new, the door panels are pristine, and the wood trim isn't cracked. The only obvious flaws are some cracks in the dash pad and a bit of fraying on some leather here and there. Of course, the sun's glare is a little harsher in the Western United States than it is in Coventry, so you must expect some interior damage. It lived in Texas for a while during the early 2000s. There's a University of Wisconsin sticker on the rear window, so this car may have done a few cross-country moves during its life. How much did it cost new? The MSRP was $31,100 for the 1984 XJ6, which comes to about $90,435 in 2022 dollars. I was driving a 1968 Mercury Cyclone that cost $200 in 1984 dollars when this Jag was new, and a new XJ6 seemed about as far out of reach to me as an intergalactic starship (though beater early-1970s XJ6s were well within my price range— if not my wrenching skill-set— at the time). Anyone who has heard "Dead Man's Curve" knows that you just don't mess with the curves on Sunset Boulevard or with a Jaguar straight-six (the XJ was in the early stages of development when the song came out, so the narrator of the classic teen-tragedy song wrecks his Sting Ray while racing an XKE). This one displaces 4.2 liters and made 176 horsepower when new. The V12-powered XJ-S coupe had 262 horses, but cost $34,700 ($100,900 today).