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Freelander name making jump from old Land Rover model to new EV brand

The Jaguar Land Rover House of Brands is about to grow by one. JLR signed a Letter of Intent to license a new brand called Freelander to its Chinese joint-venture partner of 12 years, Chery. For those who missed it, Land Rover sold a compact four-wheel-drive model called the Freelander or LR2, depending on market and generation, from 1997 to 2015. The Freelander didn't get the best press, but that didn't stop it from being popular because, before the Evoque, it was the least expensive way to get into something bearing the green oval. The moniker's rebirth will also apply to "mainstream" products, this time pure-electric vehicles outside of JLR's or Chery's current lineups. What's more, the Freelander range won't be limited to China, although JLR wouldn't say how long it would be before international markets could expect Freelander arrival.  They new cars will be designed by teams from both automakers and sit on Chery's E0X battery-electric architecture. Car News China reports that the E0X can support an 800-volt architecture, Level 3 autonomous driving, and air suspension setups. The platform also plays nice with range-extended EVs, a powertrain type enjoying the same upswing in popularity over there as in other markets. Autocar writes that extended-range EV sales from January 2023 to September 2023 rose 157% over the same span in 2022. Chery's Luxeed R7, above, sits on E0X bones. The Luxeed R7 EV comes in single- and dual-motor variants from 288 horsepower to 489 hp, and offers a maximum range of 531 miles on the Chinese cycle. Previous to this new announcement, Chery said it would also share its M3X platform with the Chery Jaguar Land Rover collaboration, the vehicle structure said to have been developed with Magna International. The M3X is suited to internal combustion and PHEV powertrains. JLR's press release specifies that for now, Freelander will be "an advanced portfolio of electric vehicles," so it's possible future Freelanders will expand powertrain options once the electric lineup gains momentum, or the M3X might be applied to a different set of products.

Carlex Jaguar XJ Coupe restomod is neither British nor understated

The Jaguar XJ Coupe was already an unconventional Jag. The dramatically long two-door was built on a Series II sedan chassis and kept most of the styling in tact, just losing two doors and gaining a whole lot of subtle elegance. However, the customizers at Carlex Design have created an XJC that takes things to the next level (and maybe a few levels beyond that). Based in Poland, Carlex has a history of cranking out modified vehicles for well-off clientele. Past projects have included a race-inspired Land Rover Defender, a yachting-inspired Mercedes G63, an aggressively styled Hyundai Santa Fe, and a gargoyle-esque Ford Ranger. The Jaguar XJ Coupe is clearly a favorite, though. The newest XJC takes the British classic and gives it racier look. De-bumpered and widened with blister flares, it evokes a touring car racer from back in the day. Actually, it's more accurate to say this is what a modern restomod inspired by a fictional 1970s race car would look like, as the real XJ Coupe race cars didn't quite look like this. That's because the wheels are gigantic, big enough to bathe a medium-sized dog in. No in-period race car would have had saucers that large. And while the side view maintains faithful to the classic, its face betrays its era. Circle to the front end and LED headlights and afterburner-style high beams complete the Jag's four-eyed gaze. The original's elegant grille has been replaced with a toothy maw that would look more at home on a SEMA Jeep. Underhood the Carlex sports a V8 (of unspecified origin) delivering 400 horsepower. The company says its brakes are new, and that suspension and air conditioning are suitable for everyday use. The interior has been upholstered in what Carlex calls hand-aged leather. The deep brown color gives it the feel of a mahogany-walled boardroom. Aside from the fluting everywhere, the interior is fairly clean, and less busy than the original XJC's. If we had to pick we'd go with the unflared body of Carlex's old XJC design, but replace its Kardashian-designed dash with this one. Carlex didn't disclose price or production run, but only that a few examples would be built each year. Or, you can try to find one of Jaguar's original XJ Coupes, which were only produced between 1975 and 1978, with a run of fewer than 10,000 units over the four-year span. Given its obscurity it's kind of a strange car to restomod, but perhaps we in the U.S.

Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.